Operate > IBM Management Center for WebSphere Commerce > Promotions tool > Work with promotions
Raising customer awareness for the promotions
You can advertise promotions on the site using Web activities. Advertising promotions can help drive business by raising customer awareness.
- Options for advertising promotions on store pages
There are a number of ways you can advertise promotions on the store pages. These options range from displaying an advertisement with no click action to displaying a clickable advertisement that adds a SKU to a customer's shopping cart and automatically applies the promotion. The option you choose depends on the redemption method for the promotion and whether you want the advertisement to do something if a customer clicks it.
- Create a Web activity to advertise a promotion
You can create Web activities to advertise promotions at the store. Creating these Web activities ensures that promotional messages are seen by the right customers. Optionally, you can specify click actions for the content that advertises the promotion.
Related concepts
Related tasks
Browse for promotions using lists and calendars
View which marketing activities reference a promotion
Activating or deactivating promotions
Raise customer awareness for the promotions