Operate > IBM Management Center for WebSphere Commerce > Promotions tool > Work with promotions > Raise customer awareness for the promotions
Options for advertising promotions on store pages
There are a number of ways you can advertise promotions on the store pages. These options range from displaying an advertisement with no click action to displaying a clickable advertisement that adds a SKU to a customer's shopping cart and automatically applies the promotion. The option you choose depends on the redemption method for the promotion and whether you want the advertisement to do something if a customer clicks it.
To advertise a promotion, you need:
- Content, which is typically ad copy or text for display in an e-Marketing Spot on a store page
- A Web activity to display the content to customers in the e-Marketing Spot while the promotion is running
Here is an example of content that advertises a promotion:
The content can have no click action, a predefined click action, or a custom click action. The following table lists the available options:
Result when customer clicks the content Applicable redemption methods for the promotion Type of content required Web activity action required No click action. Any redemption method Content with no click action. Recommend Content Display a description of the promotion details, as defined in the promotion properties. Any redemption method Content with the following predefined click action selected: Display promotion description Recommend Promotion Display the shopping cart page and add the coupon to the customer's coupon wallet. Coupon promotion Content with the following predefined click action selected: Add coupon to customer's coupon wallet Recommend Promotion Display the shopping cart page, add the specified SKU to the customer's shopping cart, and apply the promotion to the customer's order. Requires promotion code Content with the following predefined click action selected: Add to shopping cart and apply promotion Recommend Promotion Customized result; requires a custom URL for the click action. Any redemption method; depends on the behavior of the custom URL. Content with Custom URL as click action selected. You must supply the custom URL. You can base the custom URL on one of the URLs for the predefined click actions described in the three previous rows of this table. Recommend Content or Recommend Promotion
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