Operate > IBM Management Center for WebSphere Commerce > Promotions tool
Working with promotions
Promotions are managed by Marketing Managers, in order to keep a site's promotional efforts organized.
- Create promotions
You can create promotions using the Management Center that offer the customers incentives to purchase. There are a wide variety of promotions that you can create depending on the goal of the promotion.
- Import promotion codes
You can import the own set of unique promotion codes from a comma-separated values (CSV) file.
- Browse for promotions using lists and calendars
You can browse through all promotions in the Management Center either by browsing a list view or a calendar view.
- Copy promotions
You can create duplicate promotions in order to quickly create similar promotions. After copying a promotion, give the copied promotion a new name before you save it.
- Changing promotions
You can update the promotions to correct errors, adjust strategy, or to realign dates. You can change any promotion property, including the promotion name.
- View which marketing activities reference a promotion
Certain promotions might be referenced directly in marketing activities created in the Marketing tool. If so, you can open the promotion and click a tab labeled References to view a list of those marketing activites and change them directly from the Promotions tool, if required.
- Delete promotions
Deleting the promotions removes completed or incorrect promotions from the Management Center.
- Activating or deactivating promotions
Promotions can exist in the store in three states; active, inactive or suspended. You can only edit inactive promotions. When the maximum redemption limit for a promotion is reached, the promotion moves to suspended state. Change promotions in suspended state to inactive state before editing them.
- Raise customer awareness for the promotions
You can advertise promotions on the site using Web activities. Advertising promotions can help drive business by raising customer awareness.
Related concepts
Best deal support for promotions
Performance considerations for the best deal feature