Department page (B2C)

Customers use the Department page to navigate top categories. It includes eight e-Marketing Spots for you to display advertisements, featured categories, and recommended products that are relevant to the department. Customers can browse to subcategories with the facets in the left sidebar. The department page uses a responsive web design pattern and the Commerce Composer framework:


Elements of the category page

Full size screen capture


Standard functions on this page


Catalog images and text

The following images and text are retrieved from the catalog data for display on this page:

Image/text How image/text gets in the page
In Management Center
4 The name of the category Manage Category tab: Name field


E-Marketing Spots

We can display default content, or Web activities, or both, in any of the following e-Marketing Spots on this page.

E-Marketing Spot name and details Supported default content types Supported Web activities
1 CatalogBanner_Content

Recommended usage: Display a page-wide banner ad below the header on catalog browsing pages.

  • Content - Yes

  • Categories - No

  • Catalog entries - No

Run Web activities that use the following actions:

5 [category]Row1_Content

Recommended usage: Display the main ad for the category.

  • Content - Yes

  • Categories - No

  • Catalog entries - No

Run Web activities that use the following actions:

6 [category]Row2_Content

Recommended usage: Display additional ads on the category page.

  • Content - Yes

  • Categories - No

  • Catalog entries - No

Run Web activities that use the following actions:

7 [category]Row3_Categories

Recommended usage: Display category recommendations on the category page.

  • Content - No

  • Categories - Yes

  • Catalog entries - No

Run Web activities that use the following actions:

8 [category]Row4_CatEntries

Recommended usage: Display catalog entry recommendations on the category page.

If more than four catalog entries are displayed, this e-Marketing Spot will have pagination.

  • Content - No

  • Categories - No

  • Catalog entries - Yes

Run Web activities that use the following actions:

9 Bestsellers_CatEntries

Recommended usage: Display catalog entry recommendations, such as best sellers, on the category page.

  • Content - No

  • Categories - No

  • Catalog entries - Yes

This e-Marketing Spot is designed for use with:

We can also use:

10 TopBrowsed_CatEntries

Recommended usage: Display catalog entry recommendations, such as top browsed, on the category page.

  • Content - No

  • Categories - No

  • Catalog entries - Yes

This e-Marketing Spot is designed for use with:

We can also use:

11 Category_IntellOffer

Not visible by default, this e-Marketing Spot is enabled by integrating the store with IBM Product Recommendations, formerly known as Coremetrics Intelligent Offer.

Recommended usage: Display catalog entry recommendations on the category page from IBM Product Recommendations.

  • Content - No

  • Categories - No

  • Catalog entries - Yes

Run Web activities that use the following actions:


Expanded category navigation

Customers can search the store catalog either by using expanded category navigation (deep product navigation), or without expanded category navigation (shallow product navigation).

When enabled, expanded category navigation displays all of the products that belong to the immediate category and its subcategories to display. For catalogs with a deep hierarchy, this function might show many products at the higher levels. The facets on the left sidebar belong to the entire set of products in the current category and subcategories. With expanded category navigation, the scoping of products by filtering through subcategories is not necessary, as it is possible to locate products from the larger product set. That is, products are displayed in a category even if the products are not assigned to the current category, as they belong to its subcategories.

When expanded category navigation is enabled, customers can filter by Brand or Price at the higher levels.

When disabled, category navigation displays only the products immediately within the current category. Facets on the left sidebar belong to only those products from the search. Customers cannot filter by Brand or Price at the higher levels as shown in the first image on the Department page.

Note: The ordering of the facet values in the storefront is by count. The category sequence values from the Catalogs tool are ignored.


JSP files