Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with Web and Dialog activities > Activity building blocks: triggers, targets, and actions > Actions in marketing activities
Action: Recommend Content
Use this action in a Web activity to display content in an e-Marketing Spot. Content is typically a store advertisement, but it can be any graphical or textual marketing message that to show to customers on store pages.
Here is an example of a Web activity that uses the Recommend Content action:
When a customer views the e-Marketing Spot on the home page (third row), display an ad for gift cards and an ad for a new lamp collection:
When this Web activity is activated, the e-Marketing Spot on the store home page displays the two advertisements:
The JSP file for the e-Marketing Spot determines maximum number of content that can be displayed in the e-Marketing Spot at the same time.
To display content about a promotion when the content has a click action directly related to the promotion, use the Recommend Promotion action instead; for details see Action: Recommend Promotion.
Prerequisites for using this action
- Make sure a site administrator has the site configured to support Management Center marketing features. See Configure marketing for Management Center.
- Create the content that to display using the Recommend Content action in the Marketing tool. For example, to display an advertisement in an e-Marketing Spot, the file containing the image must be added as an attachment and then associated with a particular piece of content. When you create the content, you can specify one of these associated click actions:
- Display catalog entry:
- This click action redirects the customer's browser to the product display page for a catalog entry you specify.
- Display category
- This click action redirects the customer's browser to the category display page for a category you specify.
- Add to shopping cart
- This click action redirects the customer's browser to the shopping cart page and adds a SKU you specify to the customer's shopping cart.
- Add to wish list
- (For consumer-direct-type stores only) This click action redirects the customer's browser to the wish list page and adds a SKU you specify to the customer's wish list.
For step-by-step instructions, see Create marketing content to display on store pages.
Guidelines for using this action
When setting up this action, specify one or more pieces of content to display in the e-Marketing Spot.
Related concepts
Options for advertising promotions on store pages
Activity building blocks: triggers, targets, and actions
Actions in marketing activities
Related tasks
Create marketing content to display on store pages
Set up filters to control whether to display marketing information in an e-Marketing Spot
Related reference
Sample e-Marketing Spot JSP snippets and the Web activities they support