Operate > IBM Management Center for WebSphere Commerce > Marketing tool
Work with Web and Dialog activities
Web and Dialog activities are managed by Marketing Managers. They are used to deliver brand or promotional messages to customers through a variety of methods, such as displaying the message on store pages, or sending a message using an e-mail or mobile text messaging.
- Create a Web activity
Create a Web activity to display marketing information in an e-Marketing Spot on a store page. You can also define targets in Web activities to specify which customers see the marketing information. Creating Web activities ensures that brand and promotional messages are seen by the right customers. function popup_window( url, id, width, height ) { popup = window.open( url, id, 'toolbar=no,scrollbars=no,location=no,statusbar=no,menubar=no,resizable=no,width=' + width + ',height=' + height + ',left=,top=' ); popup.focus(); }
- Create a Dialog activity
Create Dialog activities to market to customers when they do something specific or when an event occurs. First, you define a trigger for the Dialog activity, for example, when a customer registers or places an order. You then define the action to take, for example, e-mailing a coupon to the customer or adding the customer to a customer segment. You can also define targets in Dialog activities to limit the marketing actions to specific customers. function popup_window( url, id, width, height ) { popup = window.open( url, id, 'toolbar=no,scrollbars=no,location=no,statusbar=no,menubar=no,resizable=no,width=' + width + ',height=' + height + ',left=,top=' ); popup.focus(); }
- Use the Branch element in Web and Dialog activities
Add the Branch element to a Web or Dialog activity to split a single path in the activity into multiple paths. Each path can then contain different triggers, targets, and actions within the same activity. You can also add additional paths, delete Branch elements, and nest Branch elements within existing Branch elements.
- Activating or deactivating an activity
Activities can exist in the store in two states; active or inactive. You must activate an activity to make it perform its function for the store. For example, activate a Web activity to make it display content in e-Marketing Spots on the store pages. You can only edit inactive activities.
- Test Web and Dialog activities
Test Web and Dialog activities on a testing server to ensure they produce the right result before moving the activities to the production server.
- Browse for activities using lists and calendars
You can browse for activities in the Management Center using several methods.
- Changing a Web activity
You can update the Web activities to correct errors, adjust strategy, or to realign dates.
- Changing the priority of a Web activity
You can change the priority of a Web activity relative to other Web activities. When multiple activites are scheduled for the same e-Marketing Spot, the Web activity with the higher priority is displayed first.
- View the Web activities scheduled for an e-Marketing Spot
You can view all of the Web activities currently scheduled to display in a selected e-Marketing Spot. This helps resolve conflicts when multiple activities are scheduled to an e-Marketing Spot concurrently.
- Changing a Dialog activity
Change the Dialog activities to correct errors, adjust strategy, or to realign dates.
- Delete activities
Deleting the activities removes completed or inactive activities from the Management Center.
Related concepts
Comparison of Web activities and Dialog activities
Activity building blocks: triggers, targets, and actions