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Marketing content
Marketing content refers to all of the support material created for the campaigns.
Marketing content is typically created by a team of writers or graphic artists, depending on the content. Content can be product pictures, graphics used in advertising, marketing text supporting products, or a text (SMS) message. The content you require for marketing activities must first be created in the Management Center before you can use it in the marketing activities. For example, if you need ad copy for a Web activity, the file containing the image must be added as an attachment and then associated with a particular piece of marketing content; you can then include that content in the Web activity.
To establish requirements for a campaign, communication needs to take place between the marketing and creative departments before the start date.
Marketing content can be any of the following types:
- Asset
- Marketing content that is created using either attachments or managed files. For example, an attachment can be the graphic file for ad copy. Attachments and managed files might be created by you or by another user in preparation for creating marketing content.
- Text for store page display
- Marketing content that consists of only text.
- Text message for mobile device
- Marketing content in the form of a text message to be sent to a customer's mobile device.
If you are using extended sites, you can use marketing content created in the asset store in marketing activities for an extended site. If change the content before using it in the extended site, you can copy the version from the asset store and use it as a starting point. If you have the appropriate access, you can modify and delete marketing content created in the asset store from the extended site.
If the store has enabled workspaces, content can be managed using workspaces and inherit the benefits from that feature. Specifically, the marketing content becomes managed assets, which are subject to the workflows.
Related tasks
Create marketing content to display on store pages