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Configure marketing for Management Center
To support features of the Marketing tool, there are a number of configuration tasks perform. For example, enable the Personalization ID and persistent sessions features to support certain triggers, targets, and actions in Web and Dialog activities.
- Enable Management Center marketing features
To enable the Management Center Marketing tool and certain features that support behavioral marketing, modify several parameters in the WebSphere Commerce configuration file.
- Review settings in the marketing component configuration file (wc-admin-component.xml) for Management Center
Certain Management Center marketing functions are controlled by properties in the wc-admin-component.xml file for the marketing component. For example, there are properties for the session length for marketing experiments and for the time of day that certain marketing triggers are processed. Changing these properties is not always required, but it is a good idea to review certain property settings in this file to ensure that the site requirements are met.
- Configure the site to support optional Management Center marketing features
There are a number of configuration tasks you might need to perform to support some optional Management Center marketing features. Complete the tasks required for the site, if the support is not already in place.
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