Management Center: Creating marketing content to display on store pages

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Creating marketing content to display on store pages

Create content enables you to communicate the brand and promotional messages. After you create the content, you can create Web activities to display the content in an e-Marketing Spot on a store page.

Procedure
Open the Marketing tool.

From the explorer view, click Content. The Content - List page opens.

From the toolbar, click the arrow on the right side of New; then select Content. The New Content page displays.
Enter the properties of the content...
Option Description
Name Enter a meaningful name in the field. This name identifies the content.
Content type Select one of the following options:

Asset

This format allows you to specify an attachment, a file, or a URL.

Text for store page display

This format specifies that the content only consists of text.

Associated asset If you select Asset from the Content type list, then the Associated asset table displays.
To associate an attachment or file to the content:

Click the Show utilities view icon to open the utilities view.

Search or browse for the file or attachment.

Drag it into the Associated asset table.

Alternatively, for attachments, you can type the name of the attachment and click Find and Add.
If you have a different image for different languages, consider using an attachment rather than a file. An attachment allows you to associate a different image for each supported language.
To associate a URL to the content:

Click Create New URL.

In the Path column, type the URL.
Text
Enter the text to display as the content. This field can be edited in multiple languages.
To personalize the text for individual customers, you can use substitution variables in the text, if a store developer has customized the JSP file for the store page containing the e-Marketing Spot to support this feature. This customization would support text entries like the following example:
Hi [FirstName], welcome back!
See Add support for personalized text in an e-Marketing Spot.
Click action for link Select what happens when the customer clicks on the content. Options are:

No click action

Select this option if you do not want the content to have a click action. In other words, if the customer clicks the content, nothing happens.

Predefined click action

If you select this option, select the predefined click action from the list that displays. Options are:

Display catalog entry

This click action redirects the customer's browser to the product display page for a catalog entry you specify.

Select this option displays a field in which specify the target catalog entry. You can either enter the code for the catalog entry and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate catalog entry to display.

Display category

This click action redirects the customer's browser to the category display page for a category you specify.

Select this option displays a field in which specify the target category. You can either enter the name of the category and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate category to display.

Add to shopping cart

This click action redirects the customer's browser to the shopping cart page and adds a SKU you specify to the customer's shopping cart.

Select this option displays a field in which specify the code for the SKU that to add to the customer's shopping cart. You can either enter the code and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the shopping cart.

Add to wish list

(For consumer-direct-type stores only) This click action redirects the customer's browser to the wish list page and adds a SKU you specify to the customer's wish list.

Select this option displays a field in which specify the code of the SKU that to add to the customer's wish list. You can either enter the code and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the wish list.

Predefined click action for a promotion

If you select this option, select the predefined click action from the list that displays. Options are:

Display promotion description

This click action redirects the customer's browser to the promotion details display page. For the starter stores, the promotion details displayed on this page are the Customer viewable short description text and the Customer viewable long description text, as defined for the promotion. This click action applies to promotions with any redemption method.

To associate this click action to a promotion, create a Web activity that uses the Recommend Promotion action, and specify the promotion and this content in the Web activity.

Add coupon to customer's coupon wallet

This click action redirects the customer's browser to the shopping cart page and displays the coupon in the coupon list. This click action applies only to promotions for which the redemption method is Coupon promotion.

To associate this click action to a promotion, create a Web activity that uses the Recommend Promotion action, and specify the promotion and this content in the Web activity.

Add to shopping cart and apply promotion

This click action redirects the customer's browser to the shopping cart page, adds the specified SKU to the customer's shopping cart, and applies the promotion to the customer's order. This click action applies only to promotions for which the redemption method is Requires promotion codes. Make sure that the promotion has only one promotion code defined; if it has more than one, then we will not be able to activate any Web activites that reference the promotion.

Select this option displays a field in which specify the code of the SKU that to add to the customer's shopping cart. You can either enter the code and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the shopping cart.

To associate this click action to a promotion, create a Web activity that uses the Recommend Promotion action, and specify the promotion and this content in the Web activity.

Custom URL as click action

Select this option to redirect the customer's browser to a custom URL when the customer clicks the content.
Select this option displays a field in which specify the custom URL.
If this URL directs a customer to a site outside of your store, WebSphere Commerce must be configured to allow redirects to the site before the redirect will work properly.
Click Save to save the content, or click Save and Close to close the Content editor. The Content - List page displays the updated content.
Related concepts

Action: Recommend Content
Marketing content
Attachments and managed files
Managed files

Related tasks

Create marketing content for text (SMS) messages
Preview marketing content
Changing marketing content
Delete marketing content

Related reference

Sample e-Marketing Spot JSP snippets and the Web activities they support

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Option	Description
Name	Enter a meaningful name in the field. This name identifies the content.
Content type	Select one of the following options: Asset This format allows you to specify an attachment, a file, or a URL. Text for store page display This format specifies that the content only consists of text.
Associated asset	If you select Asset from the Content type list, then the Associated asset table displays. To associate an attachment or file to the content: Click the Show utilities view icon to open the utilities view. Search or browse for the file or attachment. Drag it into the Associated asset table. Alternatively, for attachments, you can type the name of the attachment and click Find and Add. If you have a different image for different languages, consider using an attachment rather than a file. An attachment allows you to associate a different image for each supported language. To associate a URL to the content: Click Create New URL. In the Path column, type the URL.
Text	Enter the text to display as the content. This field can be edited in multiple languages. To personalize the text for individual customers, you can use substitution variables in the text, if a store developer has customized the JSP file for the store page containing the e-Marketing Spot to support this feature. This customization would support text entries like the following example: Hi [FirstName], welcome back! See Add support for personalized text in an e-Marketing Spot.
Click action for link	Select what happens when the customer clicks on the content. Options are: No click action Select this option if you do not want the content to have a click action. In other words, if the customer clicks the content, nothing happens. Predefined click action If you select this option, select the predefined click action from the list that displays. Options are: Display catalog entry This click action redirects the customer's browser to the product display page for a catalog entry you specify. Select this option displays a field in which specify the target catalog entry. You can either enter the code for the catalog entry and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate catalog entry to display. Display category This click action redirects the customer's browser to the category display page for a category you specify. Select this option displays a field in which specify the target category. You can either enter the name of the category and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate category to display. Add to shopping cart This click action redirects the customer's browser to the shopping cart page and adds a SKU you specify to the customer's shopping cart. Select this option displays a field in which specify the code for the SKU that to add to the customer's shopping cart. You can either enter the code and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the shopping cart. Add to wish list (For consumer-direct-type stores only) This click action redirects the customer's browser to the wish list page and adds a SKU you specify to the customer's wish list. Select this option displays a field in which specify the code of the SKU that to add to the customer's wish list. You can either enter the code and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the wish list. Predefined click action for a promotion If you select this option, select the predefined click action from the list that displays. Options are: Display promotion description This click action redirects the customer's browser to the promotion details display page. For the starter stores, the promotion details displayed on this page are the Customer viewable short description text and the Customer viewable long description text, as defined for the promotion. This click action applies to promotions with any redemption method. To associate this click action to a promotion, create a Web activity that uses the Recommend Promotion action, and specify the promotion and this content in the Web activity. Add coupon to customer's coupon wallet This click action redirects the customer's browser to the shopping cart page and displays the coupon in the coupon list. This click action applies only to promotions for which the redemption method is Coupon promotion. To associate this click action to a promotion, create a Web activity that uses the Recommend Promotion action, and specify the promotion and this content in the Web activity. Add to shopping cart and apply promotion This click action redirects the customer's browser to the shopping cart page, adds the specified SKU to the customer's shopping cart, and applies the promotion to the customer's order. This click action applies only to promotions for which the redemption method is Requires promotion codes. Make sure that the promotion has only one promotion code defined; if it has more than one, then we will not be able to activate any Web activites that reference the promotion. Select this option displays a field in which specify the code of the SKU that to add to the customer's shopping cart. You can either enter the code and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the shopping cart. To associate this click action to a promotion, create a Web activity that uses the Recommend Promotion action, and specify the promotion and this content in the Web activity. Custom URL as click action Select this option to redirect the customer's browser to a custom URL when the customer clicks the content. Select this option displays a field in which specify the custom URL. If this URL directs a customer to a site outside of your store, WebSphere Commerce must be configured to allow redirects to the site before the redirect will work properly.