Actions in marketing activities
Actions define what to do, based on the previous sequence of triggers and, optionally, targets in the activity flow. To include an action in a marketing activity, drag the action from the palette into the work area of the Activity Builder.
Web activity actions
| Action | What it does |
|---|---|
| Displays one or more catalog entries to recommend to customers. This action can also recommend catalog entries dynamically that are based on the customers navigation and search choices. | |
| Displays content, such as advertisements, store information, informational images, or links to store pages. | |
| Displays one or more categories on a store page. | |
| Displays one or more merchandising associations. | |
| Displays content associated with a promotion and has a predefined click action for a promotion. | |
| Displays a list of catalog entries or categories that a customer has recently viewed. | |
| Displays a list of the best-selling catalog entries for a category you specify. | |
| Displays a list of the top-browsed catalog entries for a category you specify. | |
| Adds
the customer to or removes the customer from an existing customer
segment that you specify.
Note: This action does not display anything, but it can be used as an action in a web activity. | |
| Displays a list of catalog entries from IBM Product Recommendations dynamic or flat file recommendations. | |
| Calculates and displays the discounted price of a catalog entry that a customer is viewing, based on one or more promotions you specify. | |
| Displays content that is relevant to the customer's location, such as an e-flyer. The location can be a point of interest (for example, a store) or a region. | |
| Displays content as a title for an e-Marketing Spot. This content displays as the title instead of any specified default title content. This content can be any kind of marketing content. | |
| Specifies information about a property that is to be returned to an e-Marketing Spot. This action can be used to return information that can change the storefront and e-Marketing Spot content that displays to customers. |
Dialog activity actions
| Action | What it does |
|---|---|
| Adds the customer to or removes the customer from an existing customer segment that you specify. | |
| Sends the customer an email or text message (SMS) that contains your marketing message. | |
| Adds a coupon associated with a coupon promotion to the customer's coupon wallet. |
Related tasks
Creating a web activity
Creating a dialog activity