Action: Display Location-based Content
Use this action in a web activity to display content in an e-Marketing Spot for a specific store (point of interest) or region when a customer is using a mobile device.
Here is an example of a web activity that uses the Display Location-based Content action:
When a customer uses a mobile device and views the e-Marketing Spot on the home page (third row), the content displayed is based on the customer's current point of interest.
A customer's location can be identified using two ways:
- In the point of interest and region data check in event, the customer's latest point of interest and region data is recorded. In the store front, when a customer views an e-Marketing Spot that has an associated Display Location-based Content action, the earlier recorded point of interest and region data is used to locate and display the content for the e-Marketing Spot.
- In the point of interest and region data passed to the e-Marketing Spot, a customization can be done to use the customer's IP address to resolve the point of interest or region. The point of interest and region data that is passed directly to the e-Marketing Spot takes precedence over the data in the customer's user data record.
This Display Location-based Content action uses a naming convention in a URL to locate the content to display it in the e-Marketing Spot. There is no need to create content or attachments within the Management Center. The web server or edge server or any location specified by the customer can serve the content. If the prefix and suffix are passed from the storefront JSP file, this overrides any settings that are made in the action: Display Location-based Content.
Guidelines for using this action
This action is used to display e-flyers and advertisements on the storefront that is based on the customers Point of interest or region.
Related concepts
Activity building blocks: triggers, targets, and actions
Actions in marketing activities
Related tasks
Creating a web activity