Management Center: Creating marketing content to display on store pages

Create marketing content to display on store pages

Create marketing content to fill e-Marketing Spots and Commerce Composer widgets with images, text, or static HTML. We can specify the marketing content as default content for the e-Marketing Spot or widget, or we can create a web activity to display the content in the e-Marketing Spot or widget.

Before starting
If the marketing content contains an attachment, ensure created the attachment in Management Center with the Attachments tool. See Manage attachments.

Procedure
Open the Marketing tool.
From the explorer view, click Content. The Content - List page opens.
From the toolbar, click the arrow on the right side of Create New; then select Content. The New Content page displays.
Enter the properties for our new content.
Property Description
Name Enter a name, for example, White Sale Home Page Ad.
Content type Select one of the following options:
Asset

Select this option to specify an image file, attachment, or URL.

Text for store page display

Select this option to specify text or static HTML.

Text message for mobile device

Select this option to specify text for display in a text message.

Associated asset If we select Asset from the Content type list, then the Associated asset table displays.
If we are changing content to associate an asset with the content or to change an associated asset, consider the file size of the asset. If content includes asset files that are large, the loading time of store pages can be affected. If we must associate a large file, such as a video, to a piece of content, we might need to select to Ignore the associated asset file size limit.

To associate a file or an attachment to the content:

Click the
Show utilities view icon to open the utilities view.
Search or browse for the file or attachment.
Drag it into the Associated asset table.

Alternatively, for attachments, when you click

Create New and select Attachment, we can type the name of the attachment in the Find and Add dialog and click OK.
If you have a different image for different languages, consider adding an attachment rather than a file. Adding an attachment can provide you with the ability to associate a different image for each supported language.
To associate a URL to the content:

Above the Associated asset table, click the arrow on the right side of the

Create New icon. Then, select URL.
In the Path column, type the URL.

Note: When you include marketing content with associated assets in an e-Marketing Spot, ensure that IT or an administrator caches the e-Marketing Spot or page. If we are IT or an administrator, we can include the e-Marketing Spot or page in the JSP DynaCache. For more information about caching marketing objects, see Marketing cache design considerations.
If an e-Marketing Spot that includes content with associated assets is not cached and a file size limit is configured, whenever the e-Marketing Spot loads on a page, the service that checks the file size of associated assets is called. If a file size limit is configured, we are recommended to cache the e-Marketing Spots that include content with associated assets.
Text
By default, the Text field editor is set to HTML mode within the Marketing tool. Enter the HTML content to display as your content. This field is available in multiple languages.In your text field we can personalize your content:
To personalize the text for individual customers, we can use substitution variables in the text. To use substitution variables, a store developer must customize the JSP file for the store page containing the e-Marketing Spot to support this feature. This customization would support text entries like the following example:
Hi [FirstName], welcome back!
See
Adding support for personalized text in an e-Marketing Spot.
We can add promotion proximity messages in your content to inform shoppers how close they are to qualifying for promotions that are based on an order subtotal. See Adding promotion proximity messages for promotions
We can also enter standard rich text into the Text field. If you choose to, we must first click the following icon in the text toolbar:
. Clicking Source takes the editor out of HTML mode and into visual rich text editor mode. The HTML that was previously entered is translated and displayed visually within the Text field. We can switch back to HTML mode by clicking Source again at any time.
For more information about rich text editors, see Rich text editor (CKEditor).
In your HTML, we can include replaceable parameters to include more images and links. By using these parameters in the file paths for our images and links, these file paths can work in both the storefront and in store preview without requiring changes. Previously, the file path to an image or link had to be changed depending on whether we wanted the image or link to display in the storefront or in store preview. See Substitution variables for entering HTML in Management Center
Optional: Specify any required click action that is to be associated with your marketing content.
Property Description
Number of click actions We can specify the following number of click actions that are to be associated with your content. The options are:
None

Select this option if you do not want the content to have a click action. In other words, if the customer clicks the content, nothing happens.

Single

Select this option if we want only a single click action to be associated with your content. If the customer clicks any area of the content only a single action occurs. If we select a single click action, we must then specify a Click action type.

Multiple (image map)

Select this option if we want multiple click actions to be associated with your content. To associate multiple click actions with a piece of content, we must create an image map. When we select to associate an image map, we must specify an Input option for specifying the click action areas within your image map.

Input option
(available when we select Multiple (image map) We can select to specify each individual area that is to contain a click action, or select to use HTML to specify the entire image map area. We can select only one option. We cannot define click action areas in both the Areas table and with HTML:
Specify individual areas

Select this option to specify the individuals areas that are to contain a click action within your image map. We must enter each click action area within the Areas table.

HTML

Select this option to specify HTML code that defines the entire image map.

Areas
(available when we select Multiple (image map) and Specify individual areas Specify each individual click action area within this table. To add an area, click the

Create New icon. We must specify the following properties for each individual click action area:
Shape

We can select to create your click action area in one of following three shapes:

Rectangle
Circle
Polygon

Coordinates

Specify the coordinates, in pixels, for our selected shape. These coordinates identify the size and location for the click action area. You should retrieve this information from your developers or the supplier of your image. Enter your coordinates relative to the upper left boundary (0,0) of your image. The coordinates for each shape must be in the following format:

Rectangle: Specify the upper left and lower right coordinates. Define these two coordinates in the format: X1, Y1, X2, Y2 (Where X1, Y1, is the upper left coordinate, and X2, Y2 is the lower right coordinate).
Circle: Specify the center point for the circle and the radius. Define the center point location for our circle and radius in the format: X, Y, Radius (Where X, Y are horizontal and vertical coordinates for the center of the circle, and R is the radius of the circle).
Polygon: We must specify at least six coordinates and we must specify an even number of coordinates to complete the polygon shape. Use the format X1, Y1, X2, Y2, ... Xn, Yn. Enter these coordinates in either a clockwise or counterclockwise order to ensure that the correct shape is defined.

Hover text

Specify the text that our customer views when they hover over the click action area. This text can be entered in multiple languages. If the store supports multiple languages, the hover text and coordinates are specific to each language.

URL

Displays the URL that opens when a customer clicks the click action area. This URL is specified in the URL field after the options for defining the Click action type. To set the URL for a click action area, select an entry in the Areas table. The URL specific to an area displays in the URL entry field. We can manually enter the URL or use the Click Action selection widget.

There are also the following optional properties for each click action area. We can display these properties by right-clicking a table column and selecting to configure the columns:

Target - The location where the URL page is to display when it opens. Example: _blank, _parent, _self, _top.
Alternate Text - The alternate text for the click action area.
There are also five addition customizable fields (Field 1 to Field 5) available by default for your usage:
Click action type
The following are the available click action types:
Predefined click action

If we select this option, we must select the predefined click action from the list that displays. Options are:
Display catalog entry

This click action redirects the customer's browser to the product details page for a catalog entry you specify.

Selecting this option displays a field in which you enter the code for the catalog entry and click Find and Add, or click the
Show utilities view icon to open the utilities view, and then search or browse for the appropriate catalog entry to display.

Display category

This click action redirects the customer's browser to the category page for a category you specify.

Selecting this option displays a field in which we must specify the target category. We can either enter the name of the category and click Find and Add, or click the
Show utilities view icon to open the utilities view, and then search or browse for the appropriate category to display.

Add to shopping cart

This click action redirects the customer's browser to the shopping cart page and adds a SKU you specify to the customer's shopping cart.

Selecting this option displays a field in which we must specify the code for the SKU to add to the customer's shopping cart. We can either enter the code and click Find and Add, or click the
Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the shopping cart.

Add to wish list

(For consumer-direct-type stores only). This click action redirects the customer's browser to the wish list page and adds a SKU you specify to the customer's wish list.

Selecting this option displays a field in which we must specify the code of the SKU to add to the customer's wish list. We can either enter the code and click Find and Add, or click the
Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the wish list.

Predefined click action for a promotion

If we select this option, we must select the predefined click action from the list that displays. Options are:
Display promotion description

This click action redirects the customer's browser to the Promotion Details display page. The promotion details that are displayed on this page are the Customer viewable short description text and the Customer viewable long description text, as defined for the promotion. This click action applies to promotions with any redemption method.

To associate this click action to a promotion, we must create a Web activity that uses the Recommend Promotion action. We must specify the promotion and this content in the Web activity.

Add coupon to customer's coupon wallet

This click action redirects the customer's browser to the shopping cart page and displays the coupon in the coupon wallet. This click action applies only to promotions for which the redemption method is Coupon promotion.

To associate this click action to a promotion, we must create a Web activity that uses the Recommend Promotion action. We must specify the promotion and this content in the Web activity.

Add to shopping cart and apply promotion

This click action redirects the customer's browser to the shopping cart page, adds the specified SKU to the customer's shopping cart, and applies the promotion to the customer's order. This click action applies only to promotions for which the redemption method is Requires promotion codes. Ensure that the promotion has only one promotion code defined. If it has more than one, then we cannot activate any Web activities that reference the promotion.

Selecting this option displays a field in which we must specify the code of the SKU to add to the customer's shopping cart. We can either enter the code and click Find and Add, or click the
Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the shopping cart.

To associate this click action to a promotion, we must create a Web activity that uses the Recommend Promotion action. We must specify the promotion and this content in the Web activity.

Custom URL as click action
Select this option to redirect the customer's browser to a custom URL when the customer clicks the content. Selecting this option displays a field in which we must type the custom URL.
If this URL directs a customer to a site outside of the store, WebSphere Commerce must be configured to allow redirects. Configure WebSphere Commerce to allow redirects to the site before the redirect works properly. See Enable URL redirect filtering. We can define a language-specific custom URL by including language variable tokens in the URL. Before we can use a language variable token in the URL, an IT developer must first add support for language variable tokens by applying the interim fix for APAR . By using language variable tags in a click action custom URL, a different URL can display for each language that the store supports. When a developer adds this support, the following tokens are available for use in a click action custom URL:
#language#
When you include the token #language#, the token is replaced by the language for the shopper that is viewing the marketing content. The language value that replaces the token is typically the first 2 characters of the locale, such as en for English or fr for French. This value corresponds to the LANGUAGE.LANGUAGE database column for the language. For instance, the following URL includes this token:
#language#/aurora/return-policy
When a shopper views the marketing content in English, the following URL displays:
en/aurora/return-policy
If a shopper views the same marketing content in French, however, the following URL displays:
fr/aurora/return-policy
#langId#
When you include the token #langId#, the token is replaced by the ID of the language for the shopper that is viewing the marketing content. This value, such as -1 for English or -2 for French, corresponds to the LANGUAGE.LANGUAGE_ID database column for the language.For instance, the following URL includes this token:
SearchDisplay?searchTerm=dress&storeId=10001&catalogId=10001&langId=#langId#
When a shopper views the marketing content in English, the following URL displays:
SearchDisplay?searchTerm=dress&storeId=10001&catalogId=10001&langID=-1
If a shopper views the same marketing content in French, however, the following URL displays:
SearchDisplay?searchTerm=dress&storeId=10001&catalogId=10001&langId=-2
Support for adding the #language# and #langId# language variable tokens in a custom URL is provided by default.
Note: The Predefined click action for a promotion option is not available for an image map.
URL This URL is the URL that a click action opens for the customer. If we are specifying a custom URL, you should obtain this custom URL from your developers to ensure that it leads the customer to the correct store page. This URL must be specified for each click action area you specify in the Areas table. The URL field displays the URL for only the selected click action area in the Areas table.
HTML
Specify the HTML source code that defines your image map. If you choose to specify HTML code, you should receive this source code from your developers. Before you save your content, ensure that the map name for our image map associates the image map with an image. Verify with your developers that the map name is set as an image content identifier, or contentId. This identifier is required to associate your image map with an image. This map name must not be a number. This map name must be set in the HTML code in the following format:
 <map name="[contentId]">
The contentId substitution variable are replaced with the unique ID of the content at store front. See Defining image map HTML.
In your HTML, we can include replaceable parameters to include more images and links. By using these parameters in the file paths for our images and links, these file paths can work in both the storefront and in store preview without requiring changes. Previously, the file path to an image or link had to be changed depending on whether we wanted the image or link to display in the storefront or in store preview. See Substitution variables for entering HTML in Management Center
Content Behavior
In the Content behavior field, specify whether the content behavior is static or dynamic.
This option helps determine how to cache an e-Marketing Spot at the storefront. If the content behavior is dynamic, then the e-Marketing Spot cannot be cached at the storefront. Select one of the following options:
Static

Select this option if the content displays the same results to all customers.

Dynamic
Select this option if the content changes based on the customer. For example:
The content displays the customer name in the text with substitution variables defined in the e-Marketing Spot. For example:
Hi [FirstName], welcome back!
The content displays the additional amount of money a customer must spend to qualify for an order level promotion with the promotion proximity tag. The following marketing content text snippet provides an example of the content details text with a promotion proximity tag:
 You are only [CartValueThreshold:200 USD,MinimumCartValue:50] away from free shipping.
Click
Save and then click Close.
Related concepts
Action: Recommend Content
Marketing content

Related tasks
Creating marketing content for text (SMS) messages
Previewing marketing content
Changing marketing content
Deleting marketing content
Adding promotion proximity messages for promotions

Property	Description
Name	Enter a name, for example, White Sale Home Page Ad.
Content type	Select one of the following options: Asset Select this option to specify an image file, attachment, or URL. Text for store page display Select this option to specify text or static HTML. Text message for mobile device Select this option to specify text for display in a text message.
Associated asset	If we select Asset from the Content type list, then the Associated asset table displays. If we are changing content to associate an asset with the content or to change an associated asset, consider the file size of the asset. If content includes asset files that are large, the loading time of store pages can be affected. If we must associate a large file, such as a video, to a piece of content, we might need to select to Ignore the associated asset file size limit. To associate a file or an attachment to the content: Click the Show utilities view icon to open the utilities view. Search or browse for the file or attachment. Drag it into the Associated asset table. Alternatively, for attachments, when you click Create New and select Attachment, we can type the name of the attachment in the Find and Add dialog and click OK. If you have a different image for different languages, consider adding an attachment rather than a file. Adding an attachment can provide you with the ability to associate a different image for each supported language. To associate a URL to the content: Above the Associated asset table, click the arrow on the right side of the Create New icon. Then, select URL. In the Path column, type the URL. Note: When you include marketing content with associated assets in an e-Marketing Spot, ensure that IT or an administrator caches the e-Marketing Spot or page. If we are IT or an administrator, we can include the e-Marketing Spot or page in the JSP DynaCache. For more information about caching marketing objects, see Marketing cache design considerations. If an e-Marketing Spot that includes content with associated assets is not cached and a file size limit is configured, whenever the e-Marketing Spot loads on a page, the service that checks the file size of associated assets is called. If a file size limit is configured, we are recommended to cache the e-Marketing Spots that include content with associated assets.
Text	By default, the Text field editor is set to HTML mode within the Marketing tool. Enter the HTML content to display as your content. This field is available in multiple languages.In your text field we can personalize your content: To personalize the text for individual customers, we can use substitution variables in the text. To use substitution variables, a store developer must customize the JSP file for the store page containing the e-Marketing Spot to support this feature. This customization would support text entries like the following example: Hi [FirstName], welcome back! See Adding support for personalized text in an e-Marketing Spot. We can add promotion proximity messages in your content to inform shoppers how close they are to qualifying for promotions that are based on an order subtotal. See Adding promotion proximity messages for promotions We can also enter standard rich text into the Text field. If you choose to, we must first click the following icon in the text toolbar: . Clicking Source takes the editor out of HTML mode and into visual rich text editor mode. The HTML that was previously entered is translated and displayed visually within the Text field. We can switch back to HTML mode by clicking Source again at any time. For more information about rich text editors, see Rich text editor (CKEditor). In your HTML, we can include replaceable parameters to include more images and links. By using these parameters in the file paths for our images and links, these file paths can work in both the storefront and in store preview without requiring changes. Previously, the file path to an image or link had to be changed depending on whether we wanted the image or link to display in the storefront or in store preview. See Substitution variables for entering HTML in Management Center

Property	Description
Number of click actions	We can specify the following number of click actions that are to be associated with your content. The options are: None Select this option if you do not want the content to have a click action. In other words, if the customer clicks the content, nothing happens. Single Select this option if we want only a single click action to be associated with your content. If the customer clicks any area of the content only a single action occurs. If we select a single click action, we must then specify a Click action type. Multiple (image map) Select this option if we want multiple click actions to be associated with your content. To associate multiple click actions with a piece of content, we must create an image map. When we select to associate an image map, we must specify an Input option for specifying the click action areas within your image map.
Input option (available when we select Multiple (image map)	We can select to specify each individual area that is to contain a click action, or select to use HTML to specify the entire image map area. We can select only one option. We cannot define click action areas in both the Areas table and with HTML: Specify individual areas Select this option to specify the individuals areas that are to contain a click action within your image map. We must enter each click action area within the Areas table. HTML Select this option to specify HTML code that defines the entire image map.
Areas (available when we select Multiple (image map) and Specify individual areas	Specify each individual click action area within this table. To add an area, click the Create New icon. We must specify the following properties for each individual click action area: Shape We can select to create your click action area in one of following three shapes: Rectangle Circle Polygon Coordinates Specify the coordinates, in pixels, for our selected shape. These coordinates identify the size and location for the click action area. You should retrieve this information from your developers or the supplier of your image. Enter your coordinates relative to the upper left boundary (0,0) of your image. The coordinates for each shape must be in the following format: Rectangle: Specify the upper left and lower right coordinates. Define these two coordinates in the format: X1, Y1, X2, Y2 (Where X1, Y1, is the upper left coordinate, and X2, Y2 is the lower right coordinate). Circle: Specify the center point for the circle and the radius. Define the center point location for our circle and radius in the format: X, Y, Radius (Where X, Y are horizontal and vertical coordinates for the center of the circle, and R is the radius of the circle). Polygon: We must specify at least six coordinates and we must specify an even number of coordinates to complete the polygon shape. Use the format X1, Y1, X2, Y2, ... Xn, Yn. Enter these coordinates in either a clockwise or counterclockwise order to ensure that the correct shape is defined. Hover text Specify the text that our customer views when they hover over the click action area. This text can be entered in multiple languages. If the store supports multiple languages, the hover text and coordinates are specific to each language. URL Displays the URL that opens when a customer clicks the click action area. This URL is specified in the URL field after the options for defining the Click action type. To set the URL for a click action area, select an entry in the Areas table. The URL specific to an area displays in the URL entry field. We can manually enter the URL or use the Click Action selection widget. There are also the following optional properties for each click action area. We can display these properties by right-clicking a table column and selecting to configure the columns: Target - The location where the URL page is to display when it opens. Example: _blank, _parent, _self, _top. Alternate Text - The alternate text for the click action area. There are also five addition customizable fields (Field 1 to Field 5) available by default for your usage:
Click action type	The following are the available click action types: Predefined click action If we select this option, we must select the predefined click action from the list that displays. Options are: Display catalog entry This click action redirects the customer's browser to the product details page for a catalog entry you specify. Selecting this option displays a field in which you enter the code for the catalog entry and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate catalog entry to display. Display category This click action redirects the customer's browser to the category page for a category you specify. Selecting this option displays a field in which we must specify the target category. We can either enter the name of the category and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate category to display. Add to shopping cart This click action redirects the customer's browser to the shopping cart page and adds a SKU you specify to the customer's shopping cart. Selecting this option displays a field in which we must specify the code for the SKU to add to the customer's shopping cart. We can either enter the code and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the shopping cart. Add to wish list (For consumer-direct-type stores only). This click action redirects the customer's browser to the wish list page and adds a SKU you specify to the customer's wish list. Selecting this option displays a field in which we must specify the code of the SKU to add to the customer's wish list. We can either enter the code and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the wish list. Predefined click action for a promotion If we select this option, we must select the predefined click action from the list that displays. Options are: Display promotion description This click action redirects the customer's browser to the Promotion Details display page. The promotion details that are displayed on this page are the Customer viewable short description text and the Customer viewable long description text, as defined for the promotion. This click action applies to promotions with any redemption method. To associate this click action to a promotion, we must create a Web activity that uses the Recommend Promotion action. We must specify the promotion and this content in the Web activity. Add coupon to customer's coupon wallet This click action redirects the customer's browser to the shopping cart page and displays the coupon in the coupon wallet. This click action applies only to promotions for which the redemption method is Coupon promotion. To associate this click action to a promotion, we must create a Web activity that uses the Recommend Promotion action. We must specify the promotion and this content in the Web activity. Add to shopping cart and apply promotion This click action redirects the customer's browser to the shopping cart page, adds the specified SKU to the customer's shopping cart, and applies the promotion to the customer's order. This click action applies only to promotions for which the redemption method is Requires promotion codes. Ensure that the promotion has only one promotion code defined. If it has more than one, then we cannot activate any Web activities that reference the promotion. Selecting this option displays a field in which we must specify the code of the SKU to add to the customer's shopping cart. We can either enter the code and click Find and Add, or click the Show utilities view icon to open the utilities view, and then search or browse for the appropriate SKU to add to the shopping cart. To associate this click action to a promotion, we must create a Web activity that uses the Recommend Promotion action. We must specify the promotion and this content in the Web activity. Custom URL as click action Select this option to redirect the customer's browser to a custom URL when the customer clicks the content. Selecting this option displays a field in which we must type the custom URL. If this URL directs a customer to a site outside of the store, WebSphere Commerce must be configured to allow redirects. Configure WebSphere Commerce to allow redirects to the site before the redirect works properly. See Enable URL redirect filtering. We can define a language-specific custom URL by including language variable tokens in the URL. Before we can use a language variable token in the URL, an IT developer must first add support for language variable tokens by applying the interim fix for APAR . By using language variable tags in a click action custom URL, a different URL can display for each language that the store supports. When a developer adds this support, the following tokens are available for use in a click action custom URL: #language# When you include the token #language#, the token is replaced by the language for the shopper that is viewing the marketing content. The language value that replaces the token is typically the first 2 characters of the locale, such as en for English or fr for French. This value corresponds to the LANGUAGE.LANGUAGE database column for the language. For instance, the following URL includes this token: #language#/aurora/return-policy When a shopper views the marketing content in English, the following URL displays: en/aurora/return-policy If a shopper views the same marketing content in French, however, the following URL displays: fr/aurora/return-policy #langId# When you include the token #langId#, the token is replaced by the ID of the language for the shopper that is viewing the marketing content. This value, such as -1 for English or -2 for French, corresponds to the LANGUAGE.LANGUAGE_ID database column for the language.For instance, the following URL includes this token: SearchDisplay?searchTerm=dress&storeId=10001&catalogId=10001&langId=#langId# When a shopper views the marketing content in English, the following URL displays: SearchDisplay?searchTerm=dress&storeId=10001&catalogId=10001&langID=-1 If a shopper views the same marketing content in French, however, the following URL displays: SearchDisplay?searchTerm=dress&storeId=10001&catalogId=10001&langId=-2 Support for adding the #language# and #langId# language variable tokens in a custom URL is provided by default. Note: The Predefined click action for a promotion option is not available for an image map.
URL	This URL is the URL that a click action opens for the customer. If we are specifying a custom URL, you should obtain this custom URL from your developers to ensure that it leads the customer to the correct store page. This URL must be specified for each click action area you specify in the Areas table. The URL field displays the URL for only the selected click action area in the Areas table.
HTML	Specify the HTML source code that defines your image map. If you choose to specify HTML code, you should receive this source code from your developers. Before you save your content, ensure that the map name for our image map associates the image map with an image. Verify with your developers that the map name is set as an image content identifier, or contentId. This identifier is required to associate your image map with an image. This map name must not be a number. This map name must be set in the HTML code in the following format: <map name="[contentId]"> The contentId substitution variable are replaced with the unique ID of the content at store front. See Defining image map HTML. In your HTML, we can include replaceable parameters to include more images and links. By using these parameters in the file paths for our images and links, these file paths can work in both the storefront and in store preview without requiring changes. Previously, the file path to an image or link had to be changed depending on whether we wanted the image or link to display in the storefront or in store preview. See Substitution variables for entering HTML in Management Center
Content Behavior	In the Content behavior field, specify whether the content behavior is static or dynamic. This option helps determine how to cache an e-Marketing Spot at the storefront. If the content behavior is dynamic, then the e-Marketing Spot cannot be cached at the storefront. Select one of the following options: Static Select this option if the content displays the same results to all customers. Dynamic Select this option if the content changes based on the customer. For example: The content displays the customer name in the text with substitution variables defined in the e-Marketing Spot. For example: Hi [FirstName], welcome back! The content displays the additional amount of money a customer must spend to qualify for an order level promotion with the promotion proximity tag. The following marketing content text snippet provides an example of the content details text with a promotion proximity tag: You are only [CartValueThreshold:200 USD,MinimumCartValue:50] away from free shipping.