Change marketing content

We can update marketing content to correct errors or to adjust strategy.


Before starting

(Enterprise) If we are using extended sites, and logged in to an extended site, we can change content if the content belongs to the extended site store. If the content belongs to the asset store, we can only change the content if your user ID has access to the asset store.


Procedure

  1. Open the Marketing tool.

  2. Locate the marketing content to change:

    • Browse the Content - List page

      1. We can find all of the marketing content that is defined for the store in the Content - List page.

    • Simple search

      1. Navigate to the find area.

      2. Type a keyword and select a search object type from the list.

      3. Click the

        Search icon.

        The system performs a search of the content name field that is based on our search criteria. This search is case-insensitive.

        We can also use the asterisk (*) as a wildcard before or after our search string. For example, to find all content that begins with "ABC", type ABC*; to find all content that ends with "ABC", type *ABC.

        Any special characters (for example, &, %, #, @), are treated literally. The asterisk (*), however, is treated literally only when used between two asterisks (such as *xxx*xxx*), or when used in the middle of a string (such as 123*789).

  3. Right-click the content. Then, click Open. The content properties section expands, with the fields populated with the information about the selected content. For more information about properties we can set for marketing content, see Creating marketing content to display on store pages

    If we are changing content to associate an asset with the content or to change an associated asset, consider the file size of the asset. If content includes asset files that are large, the loading time of store pages can be affected. If we must associate a large file, such as a video, to a piece of content, we might need to select to Ignore the associated asset file size limit.

  4. Edit the text fields as appropriate.

  5. Click

    Save and then click Close.


Related concepts
Marketing content


Related tasks
Creating marketing content to display on store pages
Creating marketing content for text (SMS) messages
Previewing marketing content
Deleting marketing content