Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with Web and Dialog activities > Activity building blocks: triggers, targets, and actions > Triggers in marketing activities
Trigger: Customer Participates in Social Commerce
Use this trigger in a Dialog activity to begin or continue the activity as soon as a customer participates in social commerce on the site a specified number of times.
Customers participate in social commerce when they do any of the following things on the site:
- Post a product review or comment, or rate a product
- Post a blog entry or comment, or rate a blog entry
- Upload a photo
If the site supports any of these social commerce features, then this trigger provides a means to reach out to customers when they participate, based on how many times they participate. Rewarding customers for their participation can build loyalty and inspire further participation.
Example
Here is an example of a Dialog activity that uses this trigger effectively:When a customer participates in social commerce on the site one time, send the customer a thank-you e-mail that encourages the customer to continue participating. Issue the customer a coupon for 10% off an order placed in the next 30 days.
The Dialog activity looks like this:
Here is another example; this time, the trigger is used to create a customer segment consisting of customers who participate in social commerce frequently. You can then use the customer segment to target these "super contributors" in other Web, Dialog and E-mail activities.
When a customer participates in social commerce on the site 10 times within the last seven days, add the customer to the Super Contributors customer segment.
The Dialog activity looks like this:
When you activate a Dialog activity with this trigger, the server begins recording the number of social commerce interactions for all customers. When the interactions for a given customer meet the criteria set for the trigger, then the activity begins or continues for that customer. Any type of participation in social commerce qualifies for this trigger; the server does not distinguish between the different types listed previously in this topic.
Prerequisite for using this trigger
Make sure the site is configured to support the Management Center marketing features.
Guidelines for using this trigger
When setting up this trigger, specify the number of times a customer must participate in social commerce to qualify for the Dialog activity, for example, three times. You can also specify a time frame during which the participation must occur, for example, within the last 30 days.In most cases, Dialog activities that use this trigger should not be set as repeatable. A repeatable activity allows a customer to experience the activity multiple times. In the first example in this topic, if the activity were set as repeatable, then a single customer would get an e-mail and a coupon every time he or she participated in social commerce. The Repeatable check box is in the general properties for the Dialog activity; by default it is not selected.
Related concepts
Activity building blocks: triggers, targets, and actions
Triggers in marketing activities
Related tasks
Related reference
Sample Social Commerce flow changes in the Madisons starter store