Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with Web and Dialog activities > Activity building blocks: triggers, targets, and actions
Triggers in marketing activities
Triggers define the event that causes the Dialog activity to start or continue. Use triggers to wait for a customer to do something, for an event to occur, or for a period of time to elapse.
To include a trigger in a Dialog activity, drag the trigger from the palette into the activity flow in the Activity Builder.
The following table describes the available triggers. Click on any trigger to get details and an example.
Trigger What triggers the activity to start or continue A specific period of time has elapsed. Example: Wait for two weeks and then continue the activity.
A customer successfully registers with the store. A customer places an order with the store. A customer has participated in social commerce a specified number of times. Social commerce participation means:
- Posting a product review or comment, or rating a product
- Posting a blog entry or comment, or rating a blog entry
- Upload a photo or video
A customer has placed something in the shopping cart and has not checked out within the number of days you specify. Example: A customer has abandoned a shopping cart for 3 days.
A customer belongs to a customer segment you specify on the day the activity runs. Example: The customer belongs to the Preferred Customer customer segment.
A customer is celebrating his or her birthday in the number of days you specify, or today. Example: The customer is celebrating a birthday in 7 days.
A custom event that the triggers listed in this table do not support. Examples:
- A customer adds an item to a wish list
- A customer clicks a custom link on a store page
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Activity building blocks: triggers, targets, and actions
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