Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with Web and Dialog activities > Activity building blocks: triggers, targets, and actions > Triggers in marketing activities
Trigger: Customer Places Order
Use this trigger in a Dialog activity to begin or continue the activity as soon as a customer places an order on the site. This occurs when the customer completes the check out process and submits the order.
This trigger provides a means to reach out to customers when they place an order on the site, which is usually an indication that they have a keen interest in the site at this point in time. Targeting these customers with marketing materials or promotional offers can encourage them to return to the site and continue shopping.
Example
Here is an example of a Dialog activity that uses this trigger effectively:When a customer places an order, issue the customer a coupon for 20% off the next order.
To inform the customer of the coupon, send a thank-you e-mail message.
The Dialog activity looks like this:
Prerequisite for using this trigger
Make sure the site is configured to support the Management Center marketing features.
Related concepts
Activity building blocks: triggers, targets, and actions
Triggers in marketing activities
Related tasks