Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with remote widgets and feeds for e-Marketing Spots


Feeds for e-Marketing Spots

You can offer the marketing information displayed in any e-Marketing Spot as a feed. This way, the customers can subscribe to a feed that interests them and automatically receive updates in a feed reader, without having to visit the store.

Marketing information that is frequently updated and compelling can be a good candidate for a feed, for example:

If the store has an e-Marketing Spot that displays this kind of marketing information, consider offering the e-Marketing Spot as a feed.


Example of an e-Marketing Spot feed

The Madisons starter store demonstrates how you can let customers subscribe to an e-Marketing Spot feed. In the following example, an e-Marketing Spot on the home page displays the "Deals of the Week." The e-Marketing Spot includes a Subscribe link (see  1  in the following screen capture):

When a customer clicks the Subscribe link, the browser displays the feed in the manner the browser supports. For example, some browsers display the formatted feed whereas others display the XML code. Either way, the URL for the feed displays in the address bar of the browser.

To subscribe to the feed, customers can then copy the feed URL and paste it into their favorite feed reader. Some browsers support additional options to help the customer subscribe to the feed. Here is an example:

You can let customers subscribe to feeds from any customer-facing store, including extended sites. Feeds from asset stores are not supported.


Feed URLs

The feed URL is the Web address for the e-Marketing Spot feed. Each e-Marketing Spot in Management Center has an associated feed URL. The feed URL is displayed on the properties view for the e-Marketing Spot in Management Center. If you copy the feed URL and paste it into a browser or news reader that supports Atom-format feeds, the text and images from the e-Marketing Spot will display. Here is an example feed URL for the HomePageDealOfTheWeek e-Marketing Spot:

http://mysite.example.com/wcs/resources/stores/10000001/MarketingSpotData/HomePageDealOfTheWeek?responseFormat=atom

You can use this feed URL to:

Note that the URL on the properties view for the e-Marketing Spot does not contain parameters that are context-specific, for example, language and currency. In these cases, the feed uses the store default values.


Related concepts

Remote widgets for e-Marketing Spots

Comparison of e-Marketing Spot remote widgets and feeds

Content of e-Marketing Spot remote widgets and feeds

Personalization in e-Marketing Spot remote widgets and feeds


Related tasks

Create an e-Marketing Spot remote widget

Add a Subscribe link for an e-Marketing Spot feed

Related reference

Remote widget setup and implementation checklists

Example of an e-Marketing Spot Atom feed rendered in a feed reader and a remote widget


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