Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with remote widgets and feeds for e-Marketing Spots
Content of e-Marketing Spot remote widgets and feeds
When you decide to offer an e-Marketing Spot as a remote widget or a feed, decide which data to display to customers in the widget or feed reader. The data can be images or text, or both.
The Web activities and default content scheduled for the e-Marketing Spot provide the data available for display in the remote widget or feed reader. A set of feed formatting JSP files then define which pieces of the available data to include in the Atom feed that is passed to the remote widget or feed reader. The data available depends on the type of Web activity or default content running in the e-Marketing Spot, and the specific store implementation. Here are a few examples:
- Consider an e-Marketing Spot that displays a "Deal of the Day" ad using a Web activity with the Recommend Content action. In this example, the Web activity returns the following data to the e-Marketing Spot: a single image of the "Deal of the Day" ad. When this e-Marketing Spot is offered as a remote widget or feed, the data available is the single image.
- Consider another e-Marketing Spot that displays a list of featured products using a Web activity with the Recommend Catalog Entry action. In this example, the Web activity returns the following data about each product to the e-Marketing Spot: product name, standard price, offer price, long description, short description, full image, thumbnail image, descriptive attributes, and so on. When this e-Marketing Spot is offered as a remote widget or feed, all this data is available. To display only the product name and the thumbnail image in the remote widget or feed reader, a store developer can customize the associated feed JSP file to include only those two pieces of data in the Atom feed.
- Consider another e-Marketing Spot that has no Web activities running and displays default content. The same logic described in the previous examples for Web activities applies to default content: the data available for the Atom feed depends on the type of default content being displayed, that is, catalog entries, categories, and content.
For e-Marketing Spot remote widgets, the widget editor you use gives you a lot of control over how you use the Atom feed data in the widget. For example, you can include all the feed data in the widget, or exclude data you do not want to display. You can arrange the data any way you want in the widget. In addition, you can add text, images, buttons, and other features to the remote widget that are not included in the feed.
For e-Marketing Spot feeds displayed in a feed reader, it is important that the Atom feed contains only the specific text and images from the e-Marketing Spot that to display in the feed reader.
Atom feed default content
The following table lists the data that each feed entry will contain without customization of the feed formatting JSP files, based on the type of Web activity that is running in the e-Marketing Spot:
Type of Web activity What each entry in the Atom feed will display by default Displays catalog entries from the store catalog using actions such as:
- Recommend Catalog Entry
- Display Merchandising Association
- Display Recently Viewed
- Display Top Browsed
- Display Best Sellers
- Catalog entry thumbnail image as link back to the store's product display page
- Catalog entry name
- Catalog entry standard price
- Catalog entry list price and offer (standard) price.
Displays promotional advertisements and/or text using one of:
- Recommend Content action
- Recommend Promotion action
One of the following:
- Image (that is, the asset defined for the marketing content)
- Text
If the marketing content has a predefined or custom click action, the feed will support it.
Displays categories from the store catalog using one of:
- Recommend Category action
- Display Recently Viewed action
- Category thumbnail image as link back to the store's category display page
- Category short description
Feed format
WebSphere Commerce delivers the feed in Atom-format XML, making it readable in browsers and on sites that support Atom feeds. If the site requires RSS-format, a store developer can customize the feed formatting JSP files.
Related concepts
Remote widgets for e-Marketing Spots
Comparison of e-Marketing Spot remote widgets and feeds
Personalization in e-Marketing Spot remote widgets and feeds
Related tasks
Create an e-Marketing Spot remote widget
Changing the content and configuration of an Atom feed for remote widgets
Related reference
URL structure for Web service feeds
Example of an e-Marketing Spot Atom feed rendered in a feed reader and a remote widget