Process: B2B direct administration
Flow
The top-level business processes in the B2B direct business model are:
Business Relationship Management
Business Relationship Management processes describe the management of relationships between buyers and sellers. Such relationships are captured in business accounts and contracts. Using business accounts, you can track contracts and orders for customer organizations and configure how buyers from customer organizations shop in a store. Contracts enable a customer organization to purchase products from in store at a specified price for a specified period of time.
Marketing
The Marketing business processes describe the creation and management of targeted marketing campaigns, such as advertising, promoting products, informing customers or partners, or promoting merchandising initiatives.
Catalog Management
The Catalog business processes enable the creation and maintenance of the online catalog that includes detailed product information, images, category navigation, product search and comparison, product associations, and pricing.
Order Management
The Order Management processes support managing orders starting from the capturing of an order in the form of a shopping cart, or a purchase order, processing the order, and post-sale support such as returns processing. In addition, order management describes the processes associated with the management of on-hand and expected inventory.
Business Intelligence
The Business intelligence processes describe the operation of the WebSphere Commerce data mart, and the generation of reports that provide you with the ability to understand site usage patterns of, and facilitate adapting the site to better suit the customers' needs as a direct result of the closed loop analytics.
Sales Center
The Sales Center processes describe how a customer service representative can place customer orders, provide quotes, capture returns, manage customers and work on ticklers to satisfy customers' requests in a timely manner.
Subprocesses
- Business intelligence
- Business relationship management
- Catalog management - B2B direct
- Customer service
- Marketing
- Negotiations
- Order management
- Sales Center
- Workspace management
(C) Copyright IBM Corporation 1996, 2006. All Rights Reserved.