Process: Business intelligence
Flow
Objective
Create reports and analyze data to identify trends and opportunities in online activity and close the loop by feeding back the results into the Commerce system.
Description
Businesses can better understand the effectiveness of their online shopping presence and their customers by analyzing data in the following ways:
- Through an extract, transform and load process data is manipulated in a database optimized for business intelligence reporting.
- Business Intelligence reports are generated and studied to help determine future marketing and sales actions to maximize profits.
- Datamining runs against historical data, identifiying trends in shopping and characteristics of shoppers.
- Results from datamining can be used to create customer profiles.
Customization
Additional extract, transform and load processes can be created as documented in the WebSphere Commerce Analyzer online help.
Edition
Professional, Enterprise, Express (except data mining)
Subprocesses
(C) Copyright IBM Corporation 1996, 2006. All Rights Reserved.