Create a web activity to advertise a promotion

We can create web activities to advertise promotions at the store. Creating these web activities ensures that promotional messages are seen by the right customers. Optionally, we can specify click actions for the content that advertises the promotion.

Before starting

• Read Options for advertising promotions on store pages. If we are going to specify a click action for the content, we must understand the options and how they relate to coupon promotions and promotions that require promotion codes.

• Ensure that the promotion we want to advertise exists in the Promotions tool.

Task info

To advertise a promotion, create the content for the advertisement and then create a web activity.

Procedure

1. Open the Marketing tool.

2. Create content to advertise the promotion. When we are completing the properties for the content, if we want the content to have a promotion-related click action, select one of the following predefined click actions:

   Display promotion description

   This click action redirects the customer's browser to the Promotion Details display page. The promotion details that are displayed on this page are the Customer viewable short description text and the Customer viewable long description text, as defined for the promotion. This click action applies to promotions with any redemption method.

   Add coupon to customer's coupon wallet

   This click action redirects the customer's browser to the shopping cart page and displays the coupon in the coupon wallet. This click action applies only to promotions for which the redemption method is Coupon promotion.

   Add to shopping cart and apply promotion

   This click action redirects the customer's browser to the shopping cart page, adds the specified SKU to the customer's shopping cart, and applies the promotion to the customer's order. This click action applies only to promotions for which the redemption method is Requires promotion codes. Ensure that the promotion has only one promotion code defined. If it has more than one, then we cannot activate any Web activities that reference the promotion.

   Alternatively, for the click action, we can select Custom URL as click action and supply our own custom URL.

3. Follow the steps in Creating a web activity that displays content.

Related concepts
Promotions
Options for advertising promotions on store pages

Related tasks
Adding promotion proximity messages for promotions
Advertising your promotions on the storefront
Creating promotions