Coupon promotions

Coupon promotions are a special promotion. Coupon promotions are designed to mimic the experience of when a customer clips a coupon from a newspaper, or something similar, and redeems it at a store. A coupon can apply to specific catalog entries or to the total purchase, depending on how the promotion is defined. Only the owner of the coupon can redeem the coupon.

For example, if you have much patio furniture in stock, we can offer customers a coupon for 25 percent off the patio furniture.

Create coupon promotions using the Promotions tool in the Management Center. When creating the promotion, we must specify Coupon promotion as the redemption method. This redemption method is available for all promotion types in the Promotions tool.

Distributing coupons to customers

After creating a coupon promotion in the Promotions tool, we must decide how to distribute the coupon. The coupon must show up in the customer's coupon wallet on the storefront. To distribute a coupon, you create either a Web activity or a Dialog activity in the Marketing tool:

• Create a Web activity that uses the Recommend Promotion action to advertise the coupon promotion in an e-Marketing Spot on a store page. When the customer clicks the advertisement, the coupon is placed automatically in the customer's coupon wallet. For the Web activity to work, we must assign the advertising content the following click action: Add coupon to customer's coupon wallet. See Advertising your promotions on the storefront.

• Create a Dialog activity that uses the Issue Coupon action to deliver the coupon when the customer does something specific, such as registering with the store. The coupon is placed automatically in the customer's coupon wallet when the customer triggers the Dialog activity and meets any target requirements. See Action: Issue Coupon.

Coupon wallets

A coupon wallet is a container for coupons a customer receives. Customers can use coupon wallets to manage their coupons. When customers check out, they can choose to apply coupons in their coupon wallet. If the order qualifies for the coupon promotion, then the server applies the adjustment to the order.

The following image shows a customer's coupon wallet in the My Account page. This customer has two coupons:

When the customer checks out, the Shopping Cart page also shows the available coupons. The customer can choose the coupons to apply:

Before a customer checks out, they can remove a coupon after it was applied, if they decide to save the coupon for later.

Coupons and guest users

A guest user is a user who is not registered with the store. The guest user sets off an action that requires a unique identity, for example, adding a product to the shopping cart. A guest user can receive a coupon, view it on the Shopping Cart page, and apply it to an order. The guest user must use the coupon within the same session unless both the persistent session function and the Migrate Guest Orders listener are enabled for the store.

Coupon expiration

When creating a coupon promotion in the Promotions tool, we must specify an expiration period as a number of days. A coupon expires the number of specified days after it is received. For example, if the coupon promotion has a 14–day expiration period, a customer has 14 days in which to redeem the coupon. After the 14 days, the coupon is deleted from the customer's coupon wallet. A customer can acquire another instance of the coupon later, if the promotion is still active.

Note:

• The day when the coupon is received is counted as the first day toward the expiration date. If a customer acquires a coupon that expires in 14 days, they have 13 whole days, plus the amount of time remaining in the current day.

• A coupon expires immediately if the end date for the promotion is passed.

• To receive the promotion, the customer must complete the checkout process before the coupon expires. If the coupon expires after the customer applies the coupon, but before the customer checks out, then the coupon is not applied to the order.

Coupon redemption limits

When you create a coupon promotion in the Promotions tool, we can set a redemption limit for a coupon in the Redemption Limits section. When the redemption limit is passed, customers can no longer get the coupon.

Related concepts
Action: Issue Coupon
Activity building blocks: triggers, targets, and actions
Actions in marketing activities

Related tasks
Manage promotions