Options for advertising promotions on store pages

We can advertise promotions in a number of ways on the store pages. These options range from displaying an advertisement with no click action to displaying a clickable advertisement that adds a SKU to a customer's shopping cart and automatically applies the promotion. The option that you choose depends on the redemption method for the promotion and whether we want the advertisement to do something if a customer clicks it.

To advertise a promotion, you need:

• Content, which is typically marketing images for display in an e-Marketing Spot on a store page.

• A method for displaying the content to customers in the e-Marketing Spot while the promotion is running. We can use a web activity to display the content, or assign the content as default content for the e-Marketing Spot.

Here is an example of content that advertises a promotion:

We can have content that contains no click action, a single click action, or multiple click actions in the form of an image map. Click actions can be a predefined click action, predefined click action for a promotion, or a custom URL as the click action

The following table lists the available click action options for a promotion:

Result when customer clicks the content	Applicable redemption methods for the promotion	Type of content required	Web activity action required
No click action.	Any redemption method	Content with no click action.	Recommend Content
Display a description of the promotion details. The description comes from the Customer viewable long description field in the promotion properties.	Any redemption method	Content with the following predefined click action selected: Display promotion description	Recommend Promotion
Display the shopping cart page and add the coupon to the customer's coupon wallet.	Coupon promotion	Content with the following predefined click action selected: Add coupon to customer's coupon wallet	Recommend Promotion
Display the shopping cart page, add the specified SKU to the customer's shopping cart, and apply the promotion to the customer's order.	Requires promotion code	Content with the following predefined click action selected: Add to shopping cart and apply promotion	Recommend Promotion
Display another page–requires a custom URL for the click action.	Any redemption method; depends on the behavior of the custom URL.	Content with Custom URL as click action selected. We must supply the custom URL. We can base the custom URL on one of the URLs for the predefined click actions that are described in the three previous rows of this table.	Recommend Content or Recommend Promotion

Related tasks
Adding promotion proximity messages for promotions
Creating a web activity to advertise a promotion
Advertising your promotions on the storefront
Creating promotions