Target: Catalog Browsing Behavior
Use this target in web and dialog activities, and in search rules, to target customers who browsed specific parts of the store catalog while shopping on the site over time. For example, if a customer repeatedly browsed certain categories, that customer is a prime target for advertisements or promotions for those categories.Example
Here is an example of a web activity that uses this target effectively:When a customer views the e-Marketing Spot in the header banner, if the customer browsed catalog entries from both the Televisions category and the Speakers category, display an advertisement for a home theater bundle.
Here is another example:
When a customer views the e-Marketing Spot in the second row of the Electronics category page, if the customer browsed either the Laptop Computers category or the Desktop Computers category at least twice in the last two days, display an ad with a contact number to chat with a computer sales expert.
Prerequisite for using this target
Make sure that the site is configured to support the Management Center marketing features.Guidelines for using this target
When you set up this target, we must specify the part of the catalog that the customer must browse:- Specific catalog entries
- Specific categories
- Catalog entries from specific categories
We can also specify:
- The number of times the customer must browse the specified parts of the catalog. The customer must browse the specified part of the catalog at least one time for the target to match.
- The time frame in which the customer must browse the specified parts of the catalog, for example, within the last two days.
Alternatively, we can target customers who did not browse the parts of the catalog that you specify.
Related concepts
Target: Customer Segment
Target: Shopping Cart
Target: Purchase History
Target: Online Behavior
Target: External Site Referral
Target: Social Commerce Participation
Target: Day and Time
Target: Search Criteria and Result