Manage web and dialog activities

Web and dialog activities are used to deliver brand or promotional messages to customers through a variety of methods.

• Creating a web activity that displays catalog entries
  We can create a web activity that displays one or more catalog entries (products, SKUs, bundles, or kits) in an e-Marketing Spot on a store page. For example, we can display featured products, cross-sells, up-sells, best-selling or top-browsed products, or a list of a customer's recently viewed products.

• Creating a web activity that displays categories
  We can create a web activity that displays one or more categories in an e-Marketing Spot on a store page. For example, we can display featured categories or a list of a customer's recently viewed categories.

• Creating a web activity that displays content
  We can create a web activity that displays images, text, or static HTML in an e-Marketing Spot on a store page. For example, we can display an ad for a store promotion, or some information about an upcoming store event.

• Creating a web activity that displays IBM Product Recommendations
  If your company subscribes to , we can create a web activity that displays the product recommendations that are generated by IBM Product Recommendations.

• Creating a dialog activity
  Create dialog activities to market to customers when they do something specific or when an event occurs. First, you define a trigger for the dialog activity, for example, when a customer registers or places an order. You then define the action to take, for example, sending an email to the customer or adding the customer to a customer segment. We can also define targets in dialog activities to limit the marketing actions to specific customers.

• Use the branch element in web and dialog activities
  Add the branch element to a web or dialog activity to split a single path in the activity into multiple paths. Each path can then contain different triggers, targets, and actions within the same activity. We can also add more paths, delete branch elements, and nest branch elements within existing branch elements.

• Activating or deactivating an activity
  Activities can exist in the store in two states; active or inactive. We must activate an activity to make it perform its function for the store. For example, we must activate a web activity to make it display content in e-Marketing Spots on the store pages. We can edit inactive activities only.

• Testing web and dialog activities
  Test web and dialog activities on a testing server to ensure they produce the right result before moving the activities to the production environment.

• Browsing for activities using lists and calendars
  We can browse for activities in the Management Center using several methods.

• Changing a web activity
  We can update your Web activities to correct errors, raise or lower the priority relative to other activities, or to realign dates.

• Changing the priority of a Web activity
  We can change the priority of a Web activity relative to other Web activities. When multiple activities are scheduled for the same e-Marketing Spot, the Web activity with the higher priority is displayed first.

• Viewing the web activities scheduled for an e-Marketing Spot
  We can view all of the web activities currently scheduled to display in a selected e-Marketing Spot in a list or calendar view. Use these views to resolve conflicts when multiple activities are scheduled to an e-Marketing Spot concurrently.

• Changing a dialog activity
  Change your dialog activities to correct errors, change the priority relative to other activities, or to realign dates.

• Deleting activities
  Deleting your activities removes completed or inactive activities from the Management Center.

Related concepts
Marketing tool
Web activities
Comparison of web activities and dialog activities
Dialog activities
Activity Builder
Activity building blocks: triggers, targets, and actions

Related tasks
Manage marketing content
Manage customer segments
Manage e-Marketing Spots
Organizing marketing objects with folders
Creating marketing folders
Changing marketing folders
Adding marketing objects and subfolders to a folder
Deleting marketing objects and subfolders from a folder