Target: Social Commerce Participation

Use this target in Web and Dialog activities and search rules to target customers who participated in social commerce on the site a specified number of times.

Customers participate in social commerce when they do any of the following things on the site:

If the site supports any of these social commerce features, then this target provides a means to reach out to customers, which are based on how many times they participated in their recorded history with the site. For example, we can reward customers who participated many times, or encourage customers who participated only a few times to participate more. For those customers who never participated, we can advertise the benefits of participation.


Example

Here is an example of a Web activity that uses this target effectively:

When a customer views the e-Marketing Spot on the store home page: If the customer participated in social commerce at least once but fewer than four times within the last month, then display this ad: "Keep posting to our product reviews, blogs, and photo galleries. Receive a coupon for free shipping with your 10th post."


Prerequisite for using this target

Make sure that the site is configured to support the Management Center marketing features.


Guidelines for using this target

When you set up this target, we must specify the number of times a customer must participate in social commerce to qualify for the Web or Dialog activity, for example, three times. We can also specify a time frame during which the participation must occur, for example, within the last 30 days.

Alternatively, we can use this target to target customers whose history of social commerce participation does not include the criteria that you specify.


Related concepts
Target: Customer Segment
Target: Shopping Cart
Target: Purchase History
Target: Catalog Browsing Behavior
Target: Online Behavior
Target: External Site Referral
Target: Day and Time
Target: Search Criteria and Result