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Use the Branch element in Web and Dialog activities

Add the Branch element to a Web or Dialog activity to split a single path in the activity into multiple paths. Each path can then contain different triggers, targets, and actions within the same activity. You can also add additional paths, delete Branch elements, and nest Branch elements within existing Branch elements.

Before you begin

To determine the best type of Branch element to use in the activity and to view some examples, see Branches in marketing activities.

To perform A/B testing by adding multiple paths to an activity to determine the best path, see Create marketing experiments instead of this topic.

Procedure

1. If the activity to which to add a Branch element is not already open in the Activity Builder, open it.

2. To add a Branch element to an activity:

   1. Drag the Branch element from the palette onto the flow connector at the location where to split a single path into multiple paths. The path splits into two.

   2. To add additional paths, right-click the Branch element; then click Add Path.

   3. Click the Branch element to display its properties in the lower half of the page.

   4. Set the following properties for the Branch element:

      Option	Description
      Name	Type a name for the Branch element. This name is displayed in analytics reports to help identify the branch.
      Branch type	Choose the type of branch to specify how the server determines which path a customer experiences. For more information, see Branches in marketing activities.
      Paths	In the Name column, type a name for each path that extends from the Branch element. This name displays in the Activity Builder and in analytics reports. If the Branch type is Random path: in the Percentage column, type a percentage for each path. The percentage determines the relative frequency of each path. For example, if you have two paths, A and B, and each is set at 50%, then 50% of customers experience path A and the other 50% experience path B. The total percentage of all paths must be 100 percent.

   5. On the new paths, add, change or delete elements to get the result you want.

3. To change the properties of a Branch element, click the Branch element to display its properties; then set the properties as described in step 2.d.

4. To delete a path, right-click the green arrow at the start of the path; then click Delete.

5. To delete a Branch element, right-click it; then click Delete. All paths extending from the Branch element are deleted except for the top path.

6. To create two identical branched paths that will be nested within the current Branch element:

   1. Right-click the Branch element; then click Add to Branch.

   2. Click the new (parent) Branch element to display its properties; then set the properties as described in step 2.d.

   3. Set or change the properties of the nested Branch elements.

   4. On the new paths, add, change or delete elements to get the result you want.

7. Click Save to save the activity, or click Save and Close to close the Activity Builder and return to the previous page.

Related concepts

Branches in marketing activities

Differences between the Branch element and the Experiment element

Related tasks

Create a Web activity

Create a Dialog activity

Activating or deactivating an activity

Test Web and Dialog activities

Browse for activities using lists and calendars

Changing a Web activity

Changing the priority of a Web activity

View the Web activities scheduled for an e-Marketing Spot

Changing a Dialog activity

Delete activities

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