Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with Web and Dialog activities > Activity building blocks: triggers, targets, and actions > Actions in marketing activities
Action: Issue Coupon
Use this action in a Dialog activity to automatically issue a coupon to a customer when the customer does something specific, such as registering on the site or placing an order. This is an ideal way to provide incentives to customers whose behavior indicates they are already interested in the store.
The Issue Coupon action places a coupon for an existing coupon promotion into the customer's coupon wallet. When the customer checks out, he or she can choose to apply the coupon. If the order qualifies, the server applies the promotion to the customer's order and removes the coupon from the coupon wallet.
Here is an example Dialog activity that uses the Issue Coupon action:
When a customer registers, issue the customer a coupon for 10% off any order placed in the next 30 days.
To inform the customer of the coupon, send an e-mail message.
Prerequisites for using the Issue Coupon action
- Make sure a site administrator has the site configured to support Management Center marketing features. See Configure marketing for Management Center.
- Make sure a corresponding coupon promotion exists in the Promotions tool for Management Center, or create a coupon promotion. See Coupon promotions. You must specify the coupon promotion when setting up the Dialog activity. All details about the coupon promotion are defined in the Promotions tool; the Issue Coupon action only references the coupon promotion.
Other considerations
- Verify the coupon promotion in the Promotions tool has an Active status while the Dialog activity is running; if the coupon promotion has an Inactive status, then the server will not issue coupons to customers. If the coupon promotion is Inactive, then the Dialog activity should also be Inactive, unless it contains other actions unrelated to the coupon.
- The Issue Coupon action does not inform customers directly that they have been issued a coupon, although customers can see the coupon if they view the contents of their coupon wallet.
To inform customers directly, consider using the Send Message action in the same Dialog activity to send an e-mail or an SMS message. The previous example uses this technique. Another option is to advertise the promotion on a store page using a Web activity (for example, "Register now and receive a coupon for 10% off the next order!").
- Customers must be either guest users or registered users to receive a coupon. Customers who are generic users cannot receive coupons because generic users share a common ID. For definitions of these user types, see Users.
Related concepts
Activity building blocks: triggers, targets, and actions
Actions in marketing activities
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