Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with Web and Dialog activities > Activity building blocks: triggers, targets, and actions > Actions in marketing activities


Action: Recommend Category

Use this action in a Web activity to display one or more categories in an e-Marketing Spot. For example, you might want to display a list of featured categories on the department page.

Here is an example of a Web activity that uses the Recommend Category action:

When a customer views the e-Marketing Spot on the Tableware department page, display the three top categories: Wine Glasses, Silverware, and Plates:

When this Web activity is activated, the e-Marketing Spot on the Tableware department page displays these three categories:

The JSP file for the e-Marketing Spot defines which pieces of information about the category to display. For example, the JSP file can display the thumbnail image for the category and its name, as defined in the Catalogs tool. The JSP file also determines maximum number of categories that can be displayed in the e-Marketing Spot at the same time.


Prerequisites for using this action

  1. Make sure a site administrator has the site configured to support Management Center marketing features. See Configure marketing for Management Center.

  2. The categories that to display using the Recommend Category action must first be created in the Catalogs tool. See Work with categories.


Guidelines for using this action

When setting up this action, specify one or more categories to display in the e-Marketing Spot.


Related concepts

Activity building blocks: triggers, targets, and actions

Actions in marketing activities


Related tasks

Create a Web activity

Create an e-Marketing Spot

Related reference

Sample e-Marketing Spot JSP snippets and the Web activities they support


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