Display default content in an e-Marketing Spot

We can specify default content to display in any e-Marketing Spot on the storefront. The default content can be catalog entries, or categories, or content, depending on the e-Marketing Spot. For example, to display the same Free Shipping banner ad in the store header to all our customers, we can specify the ad as default content in the header e-Marketing Spot. We can also specify default title content for the e-Marketing Spot.

Before beginning

Gather the following information about the e-Marketing Spot:

• The name of the e-Marketing Spot.

• The type of information that the e-Marketing Spot can display:

  • Catalog entries

  • Categories

  • Content

• If we are displaying content in the e-Marketing Spot, we must create marketing content to contain the images, static HTML, or text before you start this task. See Creating marketing content to display on store pages.

Task info

The default content and default title content are displayed in the following circumstances:

• There are no web activities running in the e-Marketing Spot.

• The customer who is viewing the e-Marketing Spot is not targeted by the web activities running in the e-Marketing Spot.

Procedure

1. Open the Marketing tool.

2. From the explorer view, click E-Marketing Spots. The E-Marketing Spots - List page opens.

3. Double-click the e-Marketing Spot for which we want to specify default content.

4. Optional: In the Default title content field, specify any marketing content that is to display as a title for the e-Marketing Spot. This title displays to customers in the e-Marketing Spot. If you specify one or more pieces of marketing content as the default title, your e-Marketing Spot JSP selects the content to display based on its sequence.

   (Enterprise) If we are working in an extended site store, we can override the default title content that is inherited from our asset store. Two default title grids display; one for our asset store and one for our extended site store. If you have access to only our extended site store, we can add content to the default title grid for only the store. If you have access to our asset store, we can add content to both the asset store and our extended site store. Only inherited asset store content can be added as default title content for our asset store. If you specify content at the extended site store level, all asset store default title content is overridden.

5. In the Default content field, specify the default content to display. We can either type the name of a catalog entry, a category, or a piece of marketing content. Click Find and Add, or click the

   Show utilities view icon to open the utilities view, and then search or browse for the catalog entry, category, or marketing content.

6. Click

   Save and then click Close.