E-Marketing Spots

E-Marketing Spots reserve space on the store pages for displaying marketing information to our customers. By using web activities, we can control the information that displays in e-Marketing Spots without having to involve store developers.

E-Marketing Spots can display the following types of marketing information:

Here is an example of a store home page with several e-Marketing Spots that display different types of marketing information:

Name of e-Marketing Spot What it displays
1 HeaderBanner_Content_Left Content, in this case, a discount of 20% on new arrivals
2 HeaderBanner_Content_Right Content, in this case, a discount of 15% off an entire order
3 HomePageRow3Ads Three different category recommendations.

Web activities control what to display in each e-Marketing Spot. In the previous example, a web activity is set up to specify that the HomePageRow2Ads e-Marketing Spot must display category recommendations for Tableware, Kitchenware, Pots, and Coffee Makers. Each e-Marketing Spot typically has one or more web activities associated with it. Web activities can target different types of customers with different advertisements or recommendations, so each customer viewing the e-Marketing Spot might not see the same thing. In this way, the content of an e-Marketing Spot is dynamic.


Default content in e-Marketing Spots

In most cases, having an available e-Marketing Spot on a store page that displays nothing to a customer is a wasted marketing opportunity. To avoid this, we can specify default content for each e-Marketing Spot. The server displays the default content when:

We can specify catalog entries, categories, and content as the default content.


E-Marketing Spot titles

We can specify a title for an e-Marketing Spot to display to customers on the storefront. e-Marketing Spot titles can be any type of marketing content, for example, text or an image. To set a title for an e-Marketing Spot, we can choose one or both of the following options:


E-Marketing Spot planning and implementation

When you plan the purpose and location of e-Marketing Spots on store pages, the following people are typically involved:

This collaboration ensures that the e-Marketing Spots are implemented in a way that provides adequate space and retains the site design's aesthetics.

To include an e-Marketing Spot on a store page, the store developer must create a JSP file for the e-Marketing Spot. Among other things, this JSP file specifies:

If the e-Marketing Spot snippet is generic, then these details are passed in as parameters to the JSP file for the store page and they are not in the JSP file for the e-Marketing Spot.

In the Management Center, we must create the e-Marketing Spot using the Marketing tool. This adds the e-Marketing Spot to the marketing database so that we can specify it in web activities to display your marketing messages.


Names of e-Marketing Spots

Name e-Marketing Spots descriptively so that the name includes the location and purpose, for example, HomePageRow1Ads or CheckOutPageRecommendation. This helps to reduce confusion about which page the e-Marketing Spot is on and what it displays. If necessary, add numbers to the name to differentiate between two e-Marketing Spots appearing on the same page.


Related tasks
Manage e-Marketing Spots
Creating an e-Marketing Spot
Changing an e-Marketing Spot
Deleting an e-Marketing Spot