IBM Digital Analytics reports for WebSphere Commerce

offers a set of five analytics reports designed specifically for WebSphere Commerce. The reports display marketing metrics that are gathered from the site by the WebSphere Commerce analytics tags. These reports are available to WebSphere Commerce sites that are integrated with IBM Digital Analytics. We can view the reports in the IBM Digital Analytics application in an intuitive, visual format, along with other IBM Digital Analytics reports.

The WebSphere Commerce reports are:

Campaigns report

Track and monitor the success of WebSphere Commerce campaigns, web activities, email activities, and e-Marketing Spots in a single report.

e-Marketing Spot report

Understand which e-Marketing Spots are generating the most value, and evaluate the specific web activities that are generating the best returns for any e-Marketing Spot.

Marketing Experiments report

See the results of A/B tests run using web activity experiments.

Promotions report

Evaluate the effectiveness of WebSphere Commerce promotions.

B2B Contracts report

Track and monitor sales for each business account at the account and contract level.

For more information about the full set of IBM Digital Analytics reports, see the documentation and online Help that is provided in the IBM Digital Analytics application.

• Viewing IBM Digital Analytics reports
  We can connect to the secure web page for to view reports that are based on the data that the store sends for analysis.

Related concepts
Integrating a store with IBM Digital Analytics for WebSphere Commerce

Related tasks
Working with IBM Digital Analytics product and search reports
Working with IBM Digital Analytics marketing reports
Working with IBM Digital Analytics promotions reports
Launching IBM Digital Analytics from Management Center
Configure single sign-on between Management Center and IBM Digital Analytics