Working with IBM Digital Analytics marketing reports
In Management Center, we can directly open several marketing reports from . After you open a report, we can view any other reports and dashboards that are available to you in IBM Digital Analytics.
- Viewing the IBM Digital Analytics E-Marketing Spots report
For each e-Marketing Spot on the storefront, we can generate a report from . This report can provide metrics for clicks, sales, orders, and more information. Use the E-Marketing Spots report to understand which e-Marketing Spots are generating the most value, and to see which web and email activities are generating the best returns for a specific e-Marketing Spot.- Viewing the IBM Digital Analytics Campaigns report
The Campaigns report provides metrics for clicks, sales, orders, and sessions for the campaign, and for individual web and email activities associated with the campaign. Use this report from to optimize the performance of campaigns and their associated web and email activities.- Viewing the IBM Digital Analytics Campaigns Full List report
For individual web and email activities, the Campaigns Full List report provides metrics for clicks, sales, orders, and sessions. Use this report from to optimize the performance of web and email activities.
Related concepts
Integrating a store with IBM Digital Analytics for WebSphere Commerce
Related tasks
Configure single sign-on between Management Center and IBM Digital Analytics