Operate > WebSphere Commerce Accelerator > Marketing > eSpots
e-Marketing Spots
e-Marketing Spots reserve space on the store pages in which personalized marketing content displays. The e-Marketing Spots are used during page creation to reserve space for the dynamic content that will be shown to the customers. When a page is requested by a customer, any e-Marketing Spots present on the page will communicate with the rule server to process the rule-based code associated with the spot. Each e-Marketing Spot has one or more Web activities associated with it. e-Marketing Spots are supported by special data beans that are used in conjunction with JSP technology to generate Web page content using the WebSphere Commerce rule processing system.
e-Marketing Spots are created using the e-Marketing Spot wizard in the WebSphere Commerce Accelerator. Placement and creation of e-Marketing Spots must be determined cooperatively between the merchant responsible for the content, the developer responsible for creating JavaServer Pages files, and the media designer assigned to create any graphics or text displayed in the spot. This ensures that the spots are implemented in a way that provides adequate space and retains the site design's aesthetics. e-Marketing Spots should be descriptively named so as to include their location, such as HomePageAd, or CheckOutPageRecommendation. This helps to reduce confusion about where it will appear, and what content it should contain. If necessary, numbers can be added to the name to differentiate between two e-Marketing Spots appearing on the same page. e-Marketing Spot names must be valid Java identifiers.
The developer is responsible for providing the appropriate e-Marketing Spots on the required pages and in the specified locations. The e-Marketing Spots are defined using a generic WebSphere Commerce bean; the EMarketingSpot bean. The name property of this bean must be specified for each required e-Marketing Spot. This ensures that each e-Marketing Spot is unique. This bean can be found in the WebSphere Commerce development environment.
Selecting the activities that target an e-Marketing Spot, and scheduling multiple activities on the same e-Marketing Spot is done using the WebSphere Commerce Accelerator. If the store has enabled workspaces, e-Marketing Spots may be managed using workspaces and inherit the benefits from that feature.
The example e-Marketing Spot supports four types of Web activities:
- Product recommendation
- Category recommendation
- Awareness advertisement
- Merchandising association
Using different properties of the bean allows you to customize the e-Marketing Spot and the corresponding Web activity.
- Create e-Marketing Spots
An e-Marketing spot is the reserved area on a store Web page that is dedicated to displaying personalized marketing content from campaign activities.
- Changing an e-Marketing Spot
Use the e-Marketing Spot Definition to change information about an e-Marketing Spot.
- Delete e-Marketing Spots
Use the e-Marketing Spot page to delete e-Marketing Spot.
- Schedule a Web activity for an e-Marketing Spot
Use the e-Marketing Spots page to schedule Web activities.
Related concepts
Related tasks
View a campaign activity's statistics
Add an e-Marketing Spot to a store page (WebSphere Commerce Accelerator)