Develop > Presentation layer > Customize marketing

Marketing customization: Management Center

There are many aspects of the Marketing tool that you can customize to suit the business needs of the site. For example, you can customize Web and Dialog activities, the Activity Builder user interface, e-Marketing Spots, and customer segments. Customization is supported for both the Marketing tool user interface and the marketing services.

What know before you start

To customize the Marketing tool, you should be able to use WebSphere Commerce Developer and you should know the following programming languages:

What do before you start

You must have WebSphere Commerce v7 installed. In addition, the WebSphere Commerce server must be configured to support features of the Marketing tool that are relevant to the customization scenario.

To check, review all the steps in Enable Management Center marketing features.

You should also be aware of the properties in the marketing component configuration file and how they relate to certain customization scenarios. See Marketing component configuration file (wc-admin-component.xml).


When you have the required skills and knowledge, and you are ready to customize the marketing component, the following instructions are available to you in the WebSphere Commerce Information Center: