Develop > Presentation layer > Customize marketing > Marketing customization: Management Center
Customize e-Marketing Spot behavior
There are a number of customization scenarios supported for e-Marketing Spots on the store pages.
- Add support for personalized text in an e-Marketing Spot
You can add support for substitution variables by customizing JSP files for store pages that contain e-Marketing Spots. Business users can then personalize the text that customers see displayed in the e-Marketing Spot, for example, by substituting a customer's name into a text string.
- Set up filters to control whether to display marketing information in an e-Marketing Spot
Web activities can recommend catalog entries, a categories, and content to customers in an e-Marketing Spot on a store page. Customers viewing the recommendation might not be interested, for example, if they have already purchased the catalog entry or if they have the catalog entry in their shopping cart. Or, Marketing Managers might not want to recommend a catalog entry if inventory levels are low. You can set up filters to control whether the server displays the marketing information under certain circumstances like these. The filter settings apply to all e-Marketing Spots for the store.
Related tasks
Customize triggers, targets, and actions
Customize the palette and template picker contents
Work with the marketing component configuration file
Customize the Marketing tool to display catalog entry recommendations from an external system