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Marketing activity data storage and process flow

If you are customizing triggers, targets, and actions, you should know which database tables store data about marketing activities. In addition, you should understand what is happening behind the scenes when customers are experiencing the marketing activities. This knowledge helps you understand what create or change to support a customized trigger, target, or action.

Tip: In the context of customization, triggers, targets, and actions are also called campaign elements.


Where data about a marketing activity is stored

Business users create a marketing activity using the Management Center user interface. The steps are:

The following illustration shows which database tables are updated when a business user saves and then activates an activity:


A behind-the-scenes look at an active marketing activity

After a business user activates a marketing activity, the marketing activity theoretically "waits" for the event defined in the trigger to occur. When this happens, the customer moves through the activity from one campaign element to the next, as shown in the following illustration:

For a marketing activity that contains a trigger, a target, and an action, the process unfolds like this:

If you are customizing triggers, targets, or actions for use in a marketing activity, understand how the marketing services process an activity when the event that triggers the activity occurs.

For Web activities, the following diagram shows the basics of this process:

For Dialog activities, the following diagram shows the basics of this process:


Related concepts

Campaign element template definitions

Campaign element task commands

Trigger parameters

Get MarketingSpotData service

Process MarketingTriggers service


Related tasks

Add a new trigger, target or action

Create the campaign element task command

Related reference

List of shipped campaign element templates and task commands


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