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List of shipped campaign element templates and task commands

Campaign elements have different requirements depending on their function. Reviewing details about the triggers, targets, and actions shipped with the Management Center can help you understand the requirements for a new campaign element. You can also view the API documentation for any of the task commands.

The tables in this section list the triggers, targets and actions shipped with Management Center, along with:

• The name of the associated campaign element template

• Where applicable:

  • The name of its task command

  • The command name to match in the behavior rule

  • The task command used by the related rule

To reduce the width of the tables, some names in the columns have line breaks added. In the code, these names must display without line breaks.

Triggers shipped with Management Center

Trigger name in Management Center	Campaign element template name	Campaign element task command	Command name to match in the behavior rule	Task command used by the related rule
E-Marketing Spot trigger	viewEMarketingSpot	ViewEMarketingSpot TriggerTaskCmd	none	none
Wait trigger	wait	WaitTriggerTaskCmd	none	none
Customer Places Order trigger	purchases	none	OrderProcessCmd (command exit)	none
Customer Registers trigger	registers	none	UserRegistrationAddCmd (command exit)	none
Customer Participates in Social Commerce trigger	customerParticipates InSocialCommerce	CustomerParticipatesInSocialCommerce TriggerTaskCmd	SocialCommerceInteraction	CustomerFilterUserBehavior TargetTaskCmd
Customer Is In Segment Trigger	customerIsInSegment	CustomerIsInSegment TriggerTaskCmd	none	none
Customer Celebrates Birthday	birthdayTrigger	BirthdayTriggerTaskCmd	none	none
Customer Abandons Shopping Cart	customerAbandons ShopCart	CustomerAbandonsShoppingCart TriggerTaskCmd	none	none

Targets shipped with Management Center

Target name in Management Center	Campaign element template name	Campaign element task command	Command name to match in the behavior rule
Catalog Browsing Behavior	recordedCustomerBehavior CategoryBrowsed	CustomerFilterUserBehavior OnlineCategoryBrowsedTargetTaskCmd	CategoryDisplay
recordedCustomerBehavior ProductBrowsed	CustomerFilterUserBehavior OnlineProductBrowsedTargetTaskCmd	ProductDisplay
recordedCustomerBehaviorProductIn CategoryBrowsed	CustomerFilterUserBehavior OnlineProductInCategoryBrowsedTargetTaskCmd	ProductDisplay
Online Behavior	recordedCustomerBehavior URLContents	CustomerFilterUserBehavior OnlineURLContentsTargetTaskCmd	* (matches all commands)
recordedCustomerBehaviorSearched	CustomerFilterUserBehavior OnlineSearchedTargetTaskCmd	CatalogSearchResultView, AjaxCatalogSearchView
Current Page	currentCustomerBehaviorCategoryBrowsing	CustomerFilterUserBehavior CurrentCategoryBrowsingTargetTaskCmd	CategoryDisplay
currentCustomerBehaviorProductBrowsing	CustomerFilterUserBehavior CurrentProductBrowsingTargetTaskCmd	ProductDisplay
currentCustomerBehaviorProductIn CategoryBrowsing	CustomerFilterUserBehavior CurrentProductInCategoryBrowsingTargetTaskCmd	ProductDisplay
currentCustomerBehaviorURLContents	CustomerFilterUserBehavior CurrentURLContentsTargetTaskCmd	* (matches all commands)
currentCustomerBehaviorSearching	CustomerFilterUserBehavior CurrentSearchingTargetTaskCmd	CatalogSearchResultView, AjaxCatalogSearchView)
External Site Referral	currentCustomerBehaviorURL ContentsFromDomain	CustomerFilterUserBehavior CurrentURLContentsFromDomainTargetTaskCmd	* (matches all commands)
Cookie Contents	currentCustomerBehavior CookieContents	CustomerFilterUserBehavior CurrentCookieContentsTargetTaskCmd	* (matches all commands)
Social Commerce Participation	socialCommerceParticipation	SocialCommerceParticipation TargetTaskCmd	SocialCommerceInteraction
Shop Cart (See * at the end of this topic.)	shoppingCartTotals	CustomerFilterOrder TargetTaskCmd	none
shoppingCartProductContents	CustomerFilterOrder ProductTargetTaskCmd	none
shoppingCartCategoryContents	CustomerFilterOrder CategoryTargetTaskCmd	none
Purchase History (See * at the end of this topic.)	purchaseHistoryTotals	CustomerFilterOrder TargetTaskCmd	none
purchaseHistoryProductContents	CustomerFilterOrder ProductTargetTaskCmd	none
purchaseHistoryCategoryContents	CustomerFilterOrder CategoryTargetTaskCmd	none
Customer Segment	customerSegmentIdList	CustomerSegment TargetTaskCmd	none
Day and Time	time	TimeTargetTaskCmd	none

Actions shipped with Management Center

Action name in Management Center	Campaign element template name	Campaign element task command	Command name to match in the behavior rule
Recommend Content	displayContent	DisplayMarketingContent ActionTaskCmd	none
Recommend Category	displayCategory	DisplayCategory ActionTaskCmd	none
Recommend Catalog Entry	displayProduct	DisplayProduct ActionTaskCmd	none
Display Merchandising Association (See ** at the end of this topic.)	displayAssociation	DisplayMerchandisingAssociation ActionTaskCmd	none
Recommend Promotion	displayPromotion	DisplayPromotion ActionTaskCmd	none
Display Recently Viewed	recentlyViewedCategories	DisplayBrowsedCategories ActionTaskCmd	CategoryDisplay
recentlyViewedProducts	DisplayBrowsedProducts ActionTaskCmd	ProductDisplay
Send Message	sendIndividualEmail	EmailIndividual ActionTaskCmd	none
sendSMS	SendSMSActionTaskCmd	none
Issue Coupon	issueCoupon	IssueCouponActionTaskCmd	none
Add To or Remove From Customer Segment	addToRemoveFromCustomerSegment	AddToRemoveFromSegment ActionTaskCmd	none
none (template and task command supplied for customization purposes only)	displayData	DisplayDataActionTaskCmd	none
none (used for marketing e-mail activities)	sendBulkEmail	EmailBulkActionTaskCmd	none
Display Recommendation from External System	displayExternalRecommendation	DisplayExternalRecommendation ActionTaskCmd	none
Wait for Event	eventAndParametersTrigger	EventAndParameters TriggerTaskCmd	As defined in the Trigger Properties View
Display Best Sellers	ranking_MostSold	DisplayProductRankingActionTaskCmd	none
Display Top Browsed	ranking_MostBrowsed	DisplayProductRankingActionTaskCmd	ProductDisplay

• * Some customizations might be similar to the Shopping Cart and Purchase History targets in that they evaluate against a list of products associated with a customer, such as the contents of a customer's wish list or gift registry. For this purpose, you can extend the existing Shopping Cart or Purchase History task commands, and override the getOrderData method and the getMemberIdsForOrderQuery method (from the base class CustomerFilterOrderTargetBase).

• ** Some customizations might be similar to the Display Merchandising Association action in that they display the catalog merchandising associations for a list of products associated with a customer, such as the contents of a customer's wish list or gift registry. For this purpose, you can extend the existing Display Merchandising Association task command, and override the getSourceCatalogEntries method to add additional catalog entries to the existing list (for example, catalog entries in a dynamic kit that is in the source catalog entry list), or to get the source list of catalog entries (for example, from the customer's gift registry). These catalog entries are used to find the relevant merchandising associations.

Related concepts

Marketing activity data storage and process flow

Campaign element template definitions

Campaign element task commands

Related tasks

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