Operate > IBM Management Center for WebSphere Commerce > Marketing tool
Work with customer segments
Marketing Managers create customer segments to use as targets for marketing campaigns and promotions. This ensures that the right messages reach the right customers.
- Create a customer segment
Create a customer segment to define a group of customers who share one or more attributes that are relevant to marketing activities. You can then use the customer segment as a target for Web and Dialog activities, E-mail activities, and promotions.
- Changing a customer segment
You can change the description of a customer segment and any attributes that define the customer segment. You cannot change the customer segment name after saving it for the first time.
- Delete a customer segment
You can delete a customer segment if you no longer need it for marketing activities or promotions.
- Customer segment attributes
The customer segment properties view in Management Center provides many attributes for defining customer segments, such as a customer's age, address, or purchase history. Customer data for each attribute are stored in specific tables in the WebSphere Commerce database.
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