Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with customer segments


Customer segment attributes

The customer segment properties view in Management Center provides many attributes for defining customer segments, such as a customer's age, address, or purchase history. Customer data for each attribute are stored in specific tables in the WebSphere Commerce database.

The following tables list the attributes you can use to define customer segments in Management Center. There is one table for each tab in the customer segment properties view. The right columns indicate where the data is stored in the WebSphere Commerce database.

Registration attributes
Attribute Description Stored in this table Stored in this column
Registration status Target customers based on their registration status (registered or guest). USERS REGISTERTYPE
Registration date Target customers who registered at the site on, before, or since a specified date or number of days. USERS REGISTRATION
Last registration update Target customers who last updated their registration information on, before, or since a specified date or number of days. USERS REGISTRATIONUPDATE

Demographics attributes
Attribute Description Stored in this table Stored in this column
Gender Target customers based on their gender, or specifically target those customers who have not specified. USERDEMO GENDER
Current age according to supplied birth date Target customers of a specific age or whose age falls within a specified range. The server calculates the customer's age from the supplied birth date; therefore, the age will remain accurate over time. USERDEMO DATEOFBIRTH
Age group Target customers whose age falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary. USERDEMO AGE
Annual income Target customers whose income falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary. USERDEMO INCOME
Marital status Target customers based on their marital status, or specifically target those customers who have not specified. USERDEMO MARITALSTATUS
Children Target customers who have a number of children that falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary. USERDEMO CHILDREN
Household size Target customers whose household size falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary USERDEMO HOUSEHOLD

Address attributes
Attribute Description Stored in this table Stored in this column
City Target or exclude customers based on the city in which they reside. ADDRESS CITY
State or province Target or exclude customers based on the state or province in which they reside. ADDRESS STATE
Country or region Target or exclude customers based on the country or region in which they reside. ADDRESS COUNTRY
ZIP code or postal code Target or exclude customers based on their ZIP or postal code. This supports string comparison, so you can target partial codes, as long as the string starts with the first number or character of the code. ADDRESS ZIPCODE
Phone number Target or exclude customers based on their telephone number. This supports string comparison, so you can target area codes or specific exchanges, as long as the string starts with the first number of the full telephone number. ADDRESS PHONE1, PHONE2
E-mail address Target or exclude customers based on their e-mail address. This supports string comparison, so you can target domain names. ADDRESS EMAIL1, EMAIL2

Purchase Details attributes
Attribute Description Stored in this table Stored in this column
Amount spent since registration Target customers whose total amount spent at the store falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary. Note that this total only captures the amount spent on orders in the database, and may not reflect an amount spent prior to database pruning. ORDERS n/a
Orders Target customers whose number of orders at the store falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary. ORDERS n/a
Last purchase date Target customers that made a purchase from the site on, before, or since a specified date or number of days. For example, you can target customers who have made purchases in the last 30 days to follow-up with a coupon. USERS LASTORDER

Miscellaneous attributes
Attribute Description Stored in this table Stored in this column
Last store visit date Target customers that have visited the site on, before, or since a specified date or number of days. This works similarly to the Last purchase date attribute. These two attributes can be used in combination too, such as targeting customers that have not made a purchase in the last 60 days, but who have visited the site in the last week. Those customers might be looking to make a purchase, and might be good candidates for an e-mail that gives them an incentive to place an order. USERS LASTSESSION
Job function Target or exclude customers based on their specified job function, such as senior management, or professional. These job functions can be customized as necessary. MBRATTR Member attribute - "JobFunction"
Interests Target or exclude customers based on their specified interests. USERDEMO HOBBIES
Company name Target or exclude customers based on their specified employer. USERDEMO COMPANYNAME
Currency Target or exclude customers based on their preferred currency. USERS SETCCURR
Language Target or exclude customers based on their specified preferred language. USERS LANGUAGE_ID
Preferred method of communication Target or exclude customers based on their specified preferred method of communication. USERPROF PREFERREDCOMM

The following table lists Account attributes. These attributes are applicable to B2B store models only. This data is stored as member attributes in the MBRATTR table, (with the exception of the Account and Account sales attributes, which are stored in the tables and columns indicated). Your store must populate these member attributes if using them in B2B customer segments.

Account attributes
Attribute Description Stored in this table Column
or
Name of member attribute
Account Target customers who belong, or do not belong, to specific accounts. ACCOUNT NAME
Account size Target customers who belong to accounts with a particular size, as specified during account creation. MBRATTR OrgEntitySize
Account geographical location Target customers who belong to accounts that are based in a particular location, as specified during account creation. MBRATTR OrgEntityGeographicLocation
Account country or region of operation Target customers who belong to accounts that operate in a particular location, as specified during account creation. This is distinct from the geographical location in that an American account may operate in the US, Canada, and the UK. MBRATTR CountriesOfOperation
Account industry Target customers who belong to accounts that are within a particular industry, as specified during account creation. MBRATTR OrgEntityIndustryType
Account business Target customers who belong to accounts that are within a particular business, as specified during account creation. Includes options like manufacturing, wholesale, and retail. MBRATTR OrgEntityBusinessType
Account sales Target customers who belong to accounts with an amount spent that falls within a specified range. This is the total of all orders made under the contract ORDERS n/a


Related concepts

Customer segments


Related tasks

Create a customer segment

Changing a customer segment

Delete a customer segment


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