Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with marketing experiments
Viewing the statistics of an experiment
You can view the statistics for experiments while they are running, to determine how the experiment is progressing. You can also view the statistics for completed experiments.
Procedure
- Open the Marketing tool.
- From the explorer view, click Activities. The Activities - List page opens.
- Right-click the activity that contains the experiment for which to review the statistics; then click Open.
- Click the Experiment element. The experiment's properties display in the properties view.
- Click the Statistics tab. The statistics for each path display in a table.
For experiments that recommend either a bundle or a category that includes bundles: If a customer purchases one or more items from the bundle, neither the order nor its revenue will be included in the statistics for the associated experiment test element. In other words, data in the following columns on the Statistics tab will not be updated: View Orders, View Revenue, Click Orders, and Click Revenue.
In an extended site model, the statistics only reflect the results in the current store.
Example
The following image illustrates the statistics resulting from an experiment to compare the effectiveness of two different patio furniture advertisements displayed in an e-Marketing Spot over three days. You can see from the results that Patio Ad v1 was the most successful advertisement. For example, in the Clicks column, 840 customers clicked version 1, whereas only 320 customers clicked version 2. Patio Ad v1 clearly sparked the most interest. The Click Orders and Click Revenue numbers show that Patio Ad v1 also resulted in more orders and more revenue for the store.
What to do next
When the experiment is completed, select a winning path.
Related concepts
Experiment statistics collection and calculation
Related tasks
Select the winning path for an experiment
Changing marketing experiments
Suspend or resuming experiments
List activities with experiments