Operate > IBM Management Center for WebSphere Commerce > Marketing tool
Working with e-mail activities
E-mail activities are managed by Marketing Managers, in order to keep a site's targeted marketing efforts organized.
- Create an e-mail activity
You can create e-mail activities to deliver brand and promotional messages to customers through e-mail, instead of waiting for them to browse the site.
- Changing an e-mail activity
You can change the content or the target segment of an e-mail activity, but only prior to the delivery date.
- Browse for activities using lists and calendars
You can browse for activities in the Management Center using several methods.
- Activating or deactivating an activity
Activities can exist in the store in two states; active or inactive. You must activate an activity to make it perform its function for the store. For example, activate a Web activity to make it display content in e-Marketing Spots on the store pages. You can only edit inactive activities.
- Delete activities
Deleting the activities removes completed or inactive activities from the Management Center.
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