Operate > IBM Management Center for WebSphere Commerce > Marketing tool > Work with campaigns

Create campaigns

Marketing campaigns organize the marketing activities into logical groupings. Creating these campaigns helps find out which activities belong to which marketing efforts, as well as organizing associated statistics for the group of activities.

Procedure

1. Open the Marketing tool.

2. From the explorer view, click Campaigns. The Campaigns - List page opens.

3. From the toolbar, click the arrow on the right side of New; then select Campaign. The New Campaign page displays.

4. Enter the Campaign properties...

   Option	Description
   Name	Enter a meaningful name. This name displays in the Campaign list, and identifies the campaign.
   Owner	Enter the name of the owner. This name displays in the Campaign list, and should identify the business owner of the campaign.
   Season	Enter the name of the season. This should identify the time of year during which the campaign is run.
   Description	Enter a meaningful description. This description displays in the Campaign list, and should explain what the campaign is intended to do.
   Objective	Enter the campaign's objective.

5. Click Save to save the campaign, or click Save and Close to close the Campaign editor, and return to the updated Campaigns list. The campaign is displayed in the Campaign list.

What to do next

To associate a marketing activity to this campaign, create or open the activity; then specify the campaign name in the Campaign field within the properties view for the marketing activity.

Related concepts

Campaigns

Related tasks

Changing campaigns

Delete campaigns

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