Operate > IBM Management Center for WebSphere Commerce > Marketing tool
Work with campaigns
Campaigns are managed by Marketing Managers, in order to keep a store's marketing activities organized.
- Create campaigns
Marketing campaigns organize the marketing activities into logical groupings. Creating these campaigns helps find out which activities belong to which marketing efforts, as well as organizing associated statistics for the group of activities.
- Changing campaigns
You can update the campaigns to correct errors, or adjust strategy.
- Delete campaigns
You can delete the marketing campaigns to remove completed or incorrect campaigns from the Management Center.
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