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E-Marketing Spot statistics
The Marketing tool displays statistics for e-Marketing Spots used in Web activities. For a given activity, the statistics show the number of times the server has displayed content in the e-Marketing Spot, the number of times a customer has clicked the content, and the associated click-through rate.
Here is an example of the e-Marketing Spot statistics for an activity:
The following describes the columns in the E-Marketing Spots table:
- Name
- The e-Marketing Spots that have been used in this activity. If an e-Marketing Spot is removed from the activity, the statistics for that e-Marketing Spot remain in the table.
- Views
- The number of times the server has displayed the content in the e-Marketing Spot.
- Clicks
- The number of times a customer has clicked the content in the e-Marketing Spot.
- Click-through rate %
- The number of clicks per hundred views, expressed as a percentage; a higher percentage typically indicates a more successful marketing message.
When an activity is active, the statistics are updated every 15 minutes by default.
To change this interval, see Schedule the SaveMarketingStatistics job.
E-Marketing Spot statistics in a staging environment
Marketing statistics are captured on the production server. To view e-Marketing Spot statistics on a staging server for analysis, a System Administrator can transfer the statistical data from the production server to the staging server by running the ExportStats and ImportStats commands. When running the commands, specify the DMEMSPOTSTATS table, which contains e-Marketing Spot statistics. See Copy statistical data from the production server.
Related tasks
View statistics for an e-Marketing Spot