Targets in search rules

Use a target to personalize a search rule so that the rule applies only to certain customers. To include a target in a rule, drag the target from the palette into the flow in the Search Rule Builder. Place the target to the left of the action element to target. The following table describes the available targets for search rules. Click on any target to get details and an example.

Target type	Who gets targeted
Customer Segment	Targets customers who belong or do not belong to specific customer segments, for example: Customers who belong to the Registered Customers customer segment. Customers who belong to either the Big Spenders or the Male Customers over 40customer segments. Customers who do not belong to the Preferred Customers customer segment.
Shopping Cart	Targets customers whose current shopping cart contents meet certain criteria, for example: Customers whose shopping cart contains catalog entry A. Customers whose shopping cart contains more than $50 of catalog entries from category B. Customers whose shopping cart contains catalog entries that total more than $100.
Purchase History	Targets customers whose purchase history in the store meets certain criteria, for example: Customers who placed 5 or more orders with the store. Customers who purchased either catalog entry A or catalog entry B. Customers who purchased more than $100 of catalog entries from category A in the last 90 days.
Catalog Browsing Behavior	Targets customers who browsed certain parts of the store catalog, for example: Customers who browsed category A at any time. Customers who browsed category A at least three times in the last week. Customers who browsed catalog entries from both category A and category B.
Online Behavior	Targets customers whose recorded activities on the store meet certain criteria. For example: Customers who searched the site using the keyword television within the last week. Customers who visited store pages with page URLs containing certain data. To target customers based on online behavior that is related to catalog browsing, use the target in the previous row, Catalog Browsing Behavior.
External Site Referral	Targets customers who entered the current session on the site from a link on an external site, for example: Customers who clicked a link to the site from your affiliate site, affiliatestoreofmine.com. Customers who clicked a link to the site following a search for digital cameras on the Google site.
Social Commerce Participation	Targets customers who participated in any social commerce activity, or a specific activity, on the site. Example: A customer created a product review with at least a three-star rating in the Televisions category.
Day/Time	Specifies the days of the week or times of day that an activity is active. Examples are: Make an activity active only on Saturday mornings from 8 AM to 10 AM for the early bird sale. In an activity with two paths, make path A active on Monday through Thursday, and make path B active Friday through Sunday.
Search Criteria and Result	Targets customers who have selected specific search filters, or whose search results include specific catalog entries. For example: Customers who search using specific filters such as Brand or Category. Customers whose search results include specific catalog entries such as catalog entry A.

• Target: Customer Segment
  Use this target in web and dialog activities, and in search rules, to target customers who belong to specific customer segments. By using the Customer Segment target, we can personalize marketing activities and search rules so that they are more relevant to the target audience.

• Target: Shopping Cart
  Use this target in web and dialog activities, and in search rules, to target customers whose current shopping cart contents meets certain criteria. We can specify more criteria related to the quantity and value of the catalog entries, and the time frame during which they were placed in the cart.

• Target: Purchase History
  Use this target in web and dialog activities, and in search rules, to target customers whose purchase history with the site meets certain criteria. We can build purchase history scenarios around the orders a customer placed or the items a customer purchased. We can specify more criteria related to quantities purchased, money spent, and the time frame for the purchases.

• Target: Catalog Browsing Behavior
  Use this target in web and dialog activities, and in search rules, to target customers who browsed specific parts of the store catalog while shopping on the site over time. For example, if a customer repeatedly browsed certain categories, that customer is a prime target for advertisements or promotions for those categories.

• Target: Online Behavior
  Use this target in web and dialog activities, and in search rules, to target customers whose recorded behavior while shopping on the site over time meets certain criteria. The recorded behavior of our customers can provide you with important clues about their interests. We can use these clues to personalize marketing messages.

• Target: External Site Referral
  Use this target in web activities and search rules to target customers who entered the site from a link on a specific external site.

• Target: Social Commerce Participation
  Use this target in Web and Dialog activities and search rules to target customers who participated in social commerce on the site a specified number of times.

• Target: Day and Time
  Use this target in web and dialog activities, and in search rules, to specify the days of the week and times of day that an activity is active. For example, to display an ad only on Fridays between 9 and 11 AM, we can add this target to the Web activity and set the schedule accordingly.

• Target: Search Criteria and Result
  Use this target in web activities and search rules to target customers whose search results include specific catalog entries, or who have searched using specific search filters on their search results.