Create campaigns in IBM Marketing Center for promotions

We can open IBM Marketing Center from Management Center to create a marketing campaign for a WebSphere Commerce promotion. By creating a campaign within IBM Marketing Center, we can use the precision marketing capabilities in IBM Marketing Center to manage the campaign and send personalized communications to our customers.

IBM Marketing Center is a cloud-based solution that provides users with precision marketing capabilities to create, personalize, and manage marketing campaigns and send digital communications to customers with promotion offers. This solution also provides users with the capabilities to collect marketing information and generate marketing analytics.

Before beginning

Ensure that the following tasks are complete:

• Create a promotion. If your promotion uses promotion codes, export the codes into . See Exporting promotion codes to IBM Marketing Center.

Procedure

1. Open the Promotions tool.

2. From the explorer filter, click Promotions. The Promotions - List displays, containing a list of all promotions. Ensure that your promotion is in this list.

3. Open to create a campaign for our promotion. We can open IBM Marketing Center by selecting your promotion and clicking the

   Create Campaign in IBM Marketing Center toolbar icon.

   Note: We can also open IBM Marketing Center by right-clicking your promotion and selecting the context menu option.

4. Within the New Campaign tab in your IBM Marketing Center Default Workbook, add the details to finish creating the campaign for the WebSphere Commerce promotion. By default, the name of the WebSphere Commerce promotion is specified as the campaign name. Ensure that you associate any uploaded promotion codes for the promotion with the campaign for the promotion.

   For more information about creating a campaign in IBM Marketing Center, review the online help documentation that is available when we are working within .

Results

A campaign is created for the WebSphere Commerce promotion. With this campaign created, we can use the marketing capabilities within IBM Marketing Center to manage the campaign and send personalized digital communications to our customers.

Related concepts
Manage marketing externally with IBM Marketing Center
Campaigns
Marketing tool
Promotions tool

Related tasks
Export promotion codes
Create promotions