Manage marketing externally with IBM Marketing Center

If integrated, we can open IBM Marketing Center from Management Center to upload promotion codes and to manage marketing campaigns.

IBM Marketing Center is a cloud-based solution that enables management of marketing campaigns, tracking of marketing information, and generation of marketing analytics.

Create Campaign in IBM Marketing Center toolbar icon.

Management Center users can use this integration to move between working in Management Center to working in IBM Marketing Center.

Benefits and capabilities

• Open IBM Marketing Center from the Promotions tool to manage a campaign for a selected WebSphere Commerce promotion. Users can open IBM Marketing Center to directly create a campaign by right-clicking a promotion and selecting the context menu option, or by selecting a promotion and clicking the IBM Marketing Center

  Create Campaign in toolbar icon

• Open from the Promotions tool to upload promotion codes that are exported from WebSphere Commerce. Both public and unique promotion codes can be exported from Management Center and uploaded into IBM Marketing Center . Users can include the promotion codes in a campaign for a WebSphere Commerce promotion. Users can open IBM Marketing Center to upload exported promotion codes by right-clicking the Promotion Code Exports folder and selecting the context menu option, or by selecting the Promotion Code Exports folder and clicking the

  Manage Promotion Codes in toolbar icon.

• Open from both the Promotions tool and Marketing tool to view and use the general IBM Marketing Center dashboard. Users can open this dashboard from Management Center by selecting a new file menu option, or by clicking the IBM Marketing Center

  Launch IBM Marketing Center toolbar icon.

• Use the precision marketing capabilities available within IBM Marketing Center to complement the promotion and marketing capabilities available within Management Center. For instance, users can use IBM Marketing Center to compose and send personalized digital communications to customers as part of a campaign. The communications can include information about WebSphere Commerce promotions and promotion codes that are exported from WebSphere Commerce.

• If an administrator or developer configures single sign-on between the applications, users can open IBM Marketing Center from Management Center to begin working in IBM Marketing Center without needing to log on to separately.

Considerations

While this integration provides users with more options for marketing WebSphere Commerce promotions to customers, there are some limitations and behavior to consider before using IBM Marketing Center with WebSphere Commerce:

• If you use IBM Marketing Center to manage campaigns for a promotion, avoid using the Marketing tool to also manage campaigns for the promotions. By using both applications for creating and managing campaigns, we can potentially create duplicate campaigns for a promotion. If the promotion uses single use unique promotion codes, the duplicate campaigns increase the chances that multiple customers might receive the same promotion code, which only one customer can redeem.

• Exporting promotion codes to IBM Marketing Center

• Creating campaigns in for promotions

Related concepts
Marketing tool
Promotions tool
Campaigns

Related tasks
Creating campaigns in for promotions
Exporting promotion codes
Creating promotions