Campaigns

Campaigns provide you a way to organize web, dialog, and email activities.

Campaigns are often associated with a certain set of objectives. For instance, a Back to School campaign might have an objective of increasing sales of children's clothing during the campaign. Campaigns contain any number of marketing activities.

When you first create a campaign, it does not contain any activities. As you create various marketing activities, we can associate them to the campaign. Then, we can open the campaign in Management Center and view either a list view or a calendar view for all activities associated to the campaign.

If Management Center is integrated with IBM Marketing Center, business users can also use to manage campaigns. Users can open from Management Center to manage marketing campaigns. By creating marketing campaigns within , users can use the precision marketing capabilities of IBM Marketing Center to personalize communications to reach customers.

Related concepts
Web activities

Related tasks
Working with campaigns
Creating campaigns
Changing campaigns
Deleting campaigns
Changing the priority of a Web activity
Viewing the web activities scheduled for an e-Marketing Spot