Create catalog entry level promotions

We can create catalog entry level promotions with the Management Center. Catalog entry level promotions offer incentives that are based on the products, SKUs, and kits that customers have in their shopping carts.

• Catalog attributes in promotion purchase conditions
  We can specify that a promotion applies only to catalog entries that have certain attribute values. Attributes are properties of SKUs in an online store, such as color, size, or manufacturer. In the promotion, we can specify any defining or descriptive attributes that we defined for catalog entries in the Catalogs tool. This option is available for promotion types that target specific catalog entries and categories.

• Comparison of "individual" and "subtotal" percentage off promotion types
  The Promotions tool supports promotion types that offer a percentage off either "individual" catalog entries or the "subtotal" of the catalog entries. There are specific reasons why we might choose one type over the other.

• Performance impact of "individual" catalog entry promotions
  Promotion types that offer discounts on individual catalog entries can degrade site performance because of the amount of processing required while a customer checks out.

• Creating a percentage off the subtotal of catalog entries promotion
  This promotion type discounts the subtotal of catalog entries by a percentage when a specified number of the items are purchased in one order.

• Creating an amount off the subtotal of catalog entries promotion
  This promotion type discounts the subtotal of a catalog entry by a specified amount when the specified number are purchased in one order.

• Creating a percentage off individual catalog entries promotion
  This promotion type discounts a catalog entry by a percentage when a specified number of the items are purchased in one order.

• Creating an amount off individual catalog entries promotion
  This promotion type discounts any selected catalog entries in an order by a specified amount when the order meets or exceeds a specified number of catalog entries.

• Creating a buy catalog entry X, get catalog entry Y free promotion
  This promotion type gives a free catalog entry when an order includes some other specified catalog entry.

• Creating a buy catalog entry X, get additional X at a percentage off promotion
  This promotion type makes extra catalog entries available at a percentage discount when an order includes some required amount of the specified catalog entries.

• Creating a buy catalog entry X, get a percentage off catalog entry Y promotion
  This promotion type gives a percentage discount on a catalog entry when an order includes some other specified catalog entry.

• Creating a percentage off the subtotal of catalog entries from a category promotion
  This promotion type discounts the subtotal of catalog entries from a category by a percentage when a specified number of the catalog entries are purchased in one order.

• Creating an amount off the subtotal of catalog entries from a category promotion
  This promotion type discounts the subtotal of catalog entries from a category by an amount when a specified number of the catalog entries are purchased in one order.

• Creating a "fixed price on the subtotal of catalog entries from a category" promotion
  This promotion type offers a specified number of catalog entries from a category at a fixed (discounted) price. The fixed price applies to the subtotal of the qualifying catalog entries, not to individual catalog entries. Typically, promotions of this type reduce inventory in a category by encouraging customers to purchase multiple items from the category in a single order.

• Creating a "fixed price on individual catalog entries from a category" promotion
  This promotion type offers a specified number of catalog entries from a category at a fixed (discounted) price. The fixed price applies to each qualifying catalog entry, not to the subtotal of the qualifying catalog entries. Typically, promotions of this type are used to reduce inventory in a category by encouraging customers to purchase multiple items from the category in a single order.

• Creating a "fixed price on the subtotal of catalog entries" promotion
  This promotion type offers a specified number of catalog entries at a fixed (discounted) price. The fixed price applies to the subtotal of the qualifying catalog entries, not to individual catalog entries. Typically, promotions of this type are used to reduce inventory by encouraging customers to purchase multiple items in a single order.

• Creating a "fixed price on individual catalog entries" promotion
  This promotion type offers a specified number of catalog entries at a fixed (discounted) price. The fixed price applies to the individual of the qualifying catalog entries, not to subtotals of catalog entries. Typically, promotions of this type are used to reduce inventory by encouraging customers to purchase multiple items in a single order.

• Creating a percentage off individual catalog entries from a category promotion
  This promotion type discounts the catalog entries from a category by a percentage when the total number of catalog entries from the category meets or exceeds a specified threshold.

• Creating an amount off individual catalog entries from a category promotion
  This promotion type discounts any catalog entries from a selected category by a specified amount per item.

• Creating a buy catalog entries from category X, get catalog entry Y free promotion
  This promotion type rewards a purchase of a catalog entry from the selected category with a free catalog entry.

• Creating a buy catalog entries from category X, get additional catalog entries from category X at a percentage off promotion
  This promotion type discounts any item from a selected category by a specified percentage when the order contains catalog entries from that same category.

• Creating a buy catalog entries from category X, get a percentage off catalog entry Y promotion
  This promotion type gives a percentage discount on a catalog entry when an order includes catalog entries from a specified category.

• Creating a buy A (and B and C), get a percentage off Y promotion
  This promotion type offers a percentage off catalog entries from a category when the promotion purchase conditions are met.

• Creating a Buy A (and B and C), get an amount off Y promotion
  This promotion type offers an amount off catalog entries from a category when the promotion purchase conditions are met.

• Creating a buy A and B, get a percentage off both promotion
  This promotion type offers a percentage off a specific combination of items when the order contains all the items.

Related concepts
Promotions
Catalog attributes in promotion purchase conditions

Related tasks
Creating promotions
Advertising your promotions on the storefront
Changing promotions
Deleting promotions
Copying promotions
Activating or deactivating promotions
Finding promotions
Organizing promotions with folders
Creating a "fixed price on individual catalog entries from a category" promotion
Creating a "fixed price on the subtotal of catalog entries" promotion
Creating a "fixed price on individual catalog entries" promotion
Specifying catalog attributes in promotion purchase conditions

Related reference
Promotion type feature matrix